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Category: Paid Search (PPC)

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Top PPC Mistakes For Newbies

By Ann Paskor, PathInteractive | August 12, 2015

We’ve compiled a list of the top PPC mistakes for newbies so that you know what to avoid. Dodging these common […]

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Remarketing Lists for Search Ads (RLSA): What You Need to Know

By Steven Sonnes, PathInteractive | July 22, 2015

A few weeks ago Google Analytics added the option to create remarketing lists for search ads (RLSA). What is remarketing? […]

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Get Bargain-Basement Leads Every Hour- Micro-Dimensioning for Fun & Profit

By Ari Berdy, PathInteractive | June 16, 2014

You know how you can use Dimensions to break out AdWords performance by period of time—by hour of day, day, […]

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The New York Times Cooking Beta and The Future of Culinary Ad Content

By Jeremy Epstein, PathInteractive | June 2, 2014

Regular readers of The New York Times will know that the Dining section has been a source of recipes and […]

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Call Tracking, Processes, and Impact on Paid Search: Part 2

By Joel Maldonado, PathInteractive | April 9, 2014

Entire Conversion Path There’s more to quality assurance than the points I mentioned in last week’s blog post. At Path […]

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Call Tracking, Processes, and Impact On Paid Search (Part 1)

By Joel Maldonado, PathInteractive | April 2, 2014

Call tracking is a big part of performance marketing. Businesses that are able to track offline leads have a better […]

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A Brief History of Product Listing Ads in Search

By Joe Rega, PathInteractive | December 11, 2013

The holiday season is upon us and for most that means long lines at department stores and waiting for big […]

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Google Shopping Campaign Takes PLAs and Gets Them Ready for Primetime

By Jeremy Epstein, PathInteractive | November 20, 2013

Google PLAs have changed the game of Search Engine Marketing. You already knew that. Old news. Although PLAs have increased […]

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Google Local Product List Ads Add New Competition to a Fierce Marketplace

By Jeremy Epstein, PathInteractive | October 30, 2013

Unless you’ve been living under an SEM rock for the past year you’ll already know that product listing ads (PLAs) […]

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