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Category: Paid Search (PPC)

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Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, PathInteractive | July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we are bogged down […]

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Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, PathInteractive | June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, but also investing […]

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Impact of Google AdWords Switching to 4 Ads on Top

By Steven Sonnes, PathInteractive | March 3, 2016

On February 19, 2016 Google confirmed they removed text ads from the right side of search result pages and will […]

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Why Pay For Clicks When You Rank High Organically

By Ann Paskor, PathInteractive | January 12, 2016

Many advertisers aren’t convinced that they should be running paid ads. They often ask, what’s the point of paying for […]

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Adgeddon or Ad-Blocker-Palooza – Is This The Next Algorithm Update?

By Joe Rega, PathInteractive | December 22, 2015

“Geddon” can be a scary when appended to any word, especially when it’s a word we are all familiar with. […]

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Top PPC Mistakes For Newbies

By Ann Paskor, PathInteractive | August 12, 2015

We’ve compiled a list of the top PPC mistakes for newbies so that you know what to avoid. Dodging these common […]

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Remarketing Lists for Search Ads (RLSA): What You Need to Know

By Steven Sonnes, PathInteractive | July 22, 2015

A few weeks ago Google Analytics added the option to create remarketing lists for search ads (RLSA). What is remarketing? […]

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Get Bargain-Basement Leads Every Hour- Micro-Dimensioning for Fun & Profit

By Ari Berdy, PathInteractive | June 16, 2014

You know how you can use Dimensions to break out AdWords performance by period of time—by hour of day, day, […]

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The New York Times Cooking Beta and The Future of Culinary Ad Content

By Jeremy Epstein, PathInteractive | June 2, 2014

Regular readers of The New York Times will know that the Dining section has been a source of recipes and […]

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