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I’ve never seen AdWords in Google Toolbar results prior to today, and haven’t been able to trigger their appearance with any search other than for Orbitz, the online travel company.
A brand new AdWords beta, perhaps? (more…)
BP is reportedly spending 50 million dollars on a recent P.R. campaign and have recently started buying ads on search engines, I give you my estimate of how much I think they are spending in this video.
“Why should we pay for brand leads? We already rank in position 1 organically for our brand terms.”
It might be from your CMO or your contact that online shoe store you just signed, but whether you do in-house or agency paid search advertising, you’ve undoubtedly had this asked before (perhaps several times).
A couple of answers. (more…)
Smart PPC campaign managers know Excel is a powerful tool that can make managing their accounts easier, faster and more efficient. But are you making the most of it?
By now, most advertisers are familiar with the basics of paid search advertising: you choose a list of keywords that you want to trigger your ad, select the maximum you’re willing to spend per click, and then instruct the search engines to match you up with people searching for your terms. Since searchers are looking for a specific service or answer at the time of the search, paid search is great for transactional advertising such as generating sales or leads. If you are offering exactly what the searcher is looking for, he or she is likely to convert.
More People Now Visit Facebook Than Google
Search engine advertising has been a dominant force in the world of online advertising for years now. However, with Facebook taking up an ever-greater share of people’s time online, it is inevitable that Facebook will also account for an increasing share of online advertising. That said, Facebook advertising isn’t useful for every business. Here is some information to help you decide whether your company should give it a try.
All the major search engines increase the number of searchers they offer an advertiser by allowing their search results to show on 3rd party websites. The traffic for paid ads showing on these 3rd party sites is typically of a lower quality than that generated by the search engines’ own sites. However, that traffic is also usually cheaper, so some types of businesses benefit by having their ads show on search partner sites.
If you allow your ads to show on search partner sites, it’s important to constantly monitor the traffic those sites generate. This fact was underscored one day a few weeks ago when a Path Interactive client suffered an 800% traffic spike on one particular adgroup in a Google campaign, with most of the spike coming from one keyword, with no corresponding increase in conversions.
Yahoo!’s Search Marketing Desktop, formally released, speeds up your paid search efforts…and offers an uncommon take on a common feature. (more…)
Computer Troubleshooters, the world’s largest IT franchise, has named Path Interactive as one of the preferred vendors for search engine marketing services. Path Interactive will be the agency of records for all CT’s franchisees along with their client portfolios providing both Paid Search Management and Search Engine Optimization
The debate about including a phone number in search ad copy has been going on for years. The Nos argue that inserting a phone number takes important space away from your marketing message, and that if people call without clicking, it will lower your quality score, thereby driving up cost. The Yesses often focus on the fact that if a searcher calls without clicking, you don’t pay for that click. They also note that few advertisers include a phone number in their ads, so doing so can help your ad stand out.
Extra, extra. Google just announced a new (albeit still in the works) feature: AdWords Comparison Ads. Google’s new baby is still in testing and only available to a small number of advertisers in the mortgage/refinance fields, but this development is already piquing the interests of many Google advertisers!
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