Category Archives: Twitter

It’s Been a Rough Week for the #Instagram Community:

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It was just last week that the photo sharing application Instagram became available for

Instgram Facebook

Photo Credit: Bloggokin

Android.  Android users rejoiced, and iPhone users mourned the loss of their exclusive relationship, many enraged that their “Instagram Club” had been ruined.  Twitter wars ensued and articles were written.  However last week’s Instagram drama hardly seems significant after the bomb that dropped yesterday afternoon.

In case you haven’t heard:

Facebook bought Instagram for $1B.  Yes, BILLION.  Continue reading →

Twittamentary: A Film with a Cast of 140 Characters

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Twittamentary, a documentary by Singaporean filmmaker, Tan Siok Siok, peels back the Twitter handles and avatars, and takes a long look at the characters behind them. Unlike The Social Network, which focused on Facebook’s founders, Twittamentary is all about the users. The film, which screened June 29th at an event hosted by Social Media Club NYC, succeeds because its focus isn’t technology, it’s humanity. Continue reading →

Can Twitter's New Ad Platform Pretty Please Include Geo-Tagging Features?

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On  Monday, Brian Morrissey at Ad Week put out an article about Twitter’s impending advertising platform and what features from various external satellite technologies it will likely integrate into its own program. Morrissey thinks the popularity both search and trending topics will be heavily featured in the new program, and he also sees increasing value in companies who’ve found a way to flow ad-copy into twitter streams or place units on various Readers such as HootSuite or UberTwitter.

While we think these are all accurate assessments of ways Twitter can retool traditional advertising models, we hope that one thing missing from Morrissey’s musing makes it into the final rollout of the program.

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Increase Twitter Follower Count in 4 Valuable Simple Ways

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No matter what you find yourself on twitter for, many people wind up getting obsessed about their following count. In spite of the overwhelming amount of information available on the Internet about “how to increase your follower count on twitter”, very few accounts actually have a four digit , much less five  or six digit follower count. Now the big trap is to get caught up in the follower account because many of these high follower profiles wind up having low valuable followers.
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Google Real Time Search, Dynamic Searches, Super Partnerships

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Will Google Ever Sit back and Relax?

With yet another sweeping gesture, Google manages to make all heads turn with its latest real-time search release. With Twitter giving Google nightmares, thanks to the latter’s real-time updates and even Bing taking longish strides by picking up partnerships with Myspace and facebook, this move from Google isn’t surprising, but it is certainly welcome. Continue reading →

Our Facebook Page is now Live!

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Become a fan @ http://www.facebook.com/pathinteractive!

Our fan site will give you the latest in Internet Marketing News, Social Media and what’s new at our company.   In addition, there will be information on upcoming events and educational workshops here in NYC to enhance your business and career.
We will also be having some promotions and giveaways for our facebook fans, like Restaurant certificates, shopping gift cards, etc…hopefully some cool things from our clients too :) Continue reading →

Twitter Lists Makes its Debut

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Twitter getting smarter

Twitter is trying to organize and promote tweeters with yesterday’s release of their new feature, “Twitter Lists”.  It is not available to everyone just yet.  For the last year and a half, we have relied on applications like TweetDeck and Seesmic to organize our twitter followers into categories and groups.  Outside of these applications and being able to monitor mentions and direct messages on twitter directly, you were left with a constant endless stream of status updates of all the people you were following, unless you followed a small amount of tweeters. Continue reading →