This week’s social media big news roll call reads like the setup of a joke. Lady Gaga, The Pope, Biz Stone of Twitter and Tom of MySpace (remember MySpace?) are all making big online moves, and as we approach this weekend’s annual homage to the birth of America via keg parties and explosives (genius, I’m sure), the social media headlines belong to Founding Fathers and Monster Mothers.
Category Archives: New Media
Social Media: It’s Where the People Are
To Tweet Or Not To Tweet
With all the hype surrounding twitter, its growth, usage, buzz, does it really provide value to an individual or brand? I decided to invite Chief Social Officer, Ted Rubin as he makes the case for tweeting as a brand and an individiual.
Big Changes Coming to Facebook Promotions
Big changes are coming to Facebook’s promotions, and everyone at Path is very excited! We run several promotions and giveaways a month for our various clients and Facebook’s recent changes are sure to alter the way Path and other online marketer approach Facebook promotions and contests. Continue reading
Social Media Predictions for 2011
A few notes from the Facebook PPC session at SMX East
There Are Significant Similarities Between Facebook Ads and Paid Search
Though Facebook PPC is typically more top of the funnel, and paid search PPC is more bottom of the funnel, there are a number of similarities between the two:
1) Demographic/interest targeting on Facebook is akin to selecting keywords on paid search. The more specific you get, the smaller your potential audience. Also, as you get more specific, you typically have to pay a higher cost per click.
2) If you’re running direct response campaigns, you want to keep your demographic/interest Facebook targets pretty tight, Just like you want to keep adgroups tight in paid search. Also, make sure you avoid grouping related but dissimilar groups together. For instance, if someone is interested in sustainable energy, they might be thinking wind energy, not biofuels. Keep those sorts of interests separated.
3) Just like you want to write ads specific to each Ad Group for paid search, optimize your ad copy for the demographic/interest that you’re targeting.
Landing Pages – Where Should You Send Your Facebook PPC Ad Traffic?
Most people would say it’s best to send Facebook ads to your Facebook page (preferably a custom tab), thinking that they’ll be happier staying in the same environment. However, that may not necessarily be the best way to achieve your goal. Continue reading
Web 2.0 Expo New York Session
Creating and Sustaining Winning Fan Pages on Facebook
This post is long overdue, but I did want to provide a brief overview of what my Web 2.0 session was about. As we all know, Facebook, is becoming an increasingly important marketing channel. The session name is obviously how I submitted it earlier this year, and Im well aware that its a “like” page now, 
I have some takeaways from other sessions that I will share in another post. Continue reading
Digital Week in Review: Introducing Weighted Sort
Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Hearst Opening ‘Think Tank’ for Apps; MocoNews
The magazine publisher focuses more efforts on app rollout through the end of the year, by opening a “App Lab” at its NY headquarters.
The Takeaway: Traditional publishers are reinventing their roles in the digital landscape. Continue reading
Digital Week in Review: Facebook Places API Released
Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Re-Virb: Social Network Relaunches, Hopes to Become ‘Tumblr For Entire Websites’; TechCrunch
Re-Virb is planning to take the simple features and high quality design of Tumblr to blogging platforms and apply them to the creation of ‘entire websites’.
The Takeaway: The seamless integration of social media on Re-Virb make WordPress and Tumblr seem advanced. Continue reading
Top Ten Foursquare Campaigns
Last week, Ruben and our VP of Development gave you an informative (and fun!) Introduction to Foursquare. Today, we’re giving you the top ten campaigns we’ve seen yet on the Foursquare platform.
