New York, September 7th, 2011: Path Interactive is honored to be presenting once again at New York City’s 5th annual Web 2.0 Expo, taking place in October. Thought leaders across all industries will benefit from the innovations, strategies, and practical solutions shared during this 3-day expo and conference exploring the “Digital Economy.” Web 2.0 Expo provides an opportunity for designers, developers, entrepreneurs, marketers, and other “builders of the next-generation web” to share the latest tools, concepts, data, and strategies for unlocking the digital economy. Continue reading
Category Archives: New Media
Real Functionality Added to +1 Button
Until today, clicking on Google’s +1 button on search results, blog posts and other places really didn’t do anything publicly. Google has now added the functionality to the +1 button that people would expect. Continue reading
Facebook Ad: Would You Date Someone With a Lower Klout Score?
Did you see it?
Chances are, if you “liked” the Klout Facebook page, you may have seen this ad pop up in your Facebook account last Friday.
Can Justin Timberlake Make MySpace Cool Again?
MySpace (remember MySpace?) was brought back to the attention of the interwebs in late June when ol’ Uncle Rupert at NewsCorp sluffed it off to online ad firm Specific Media for $35 Million. That dramatically low purchase price, in light of the $580 Million NewsCorp paid for it in 2005, is the first morsel to chew on in this social soap opera. The second juicy tidbit is that uber-celeb Justin Timberlake wound up holding the ownership stake in MySpace at the end of the deal. Always nice to see a filthy rich superstar still shopping the sale rack.
At this point in time, no one can question Timberlake’s creative talent or his global popularity. Even if his work does not fit your personal taste, his brand power is undeniable. This certainly is a motivation for Specific Media to make him their Top Friend in this venture, and must have them more eager than anyone to discover the answer to the $35 Million question: can Justin Timberlake make MySpace cool again?
Twittamentary: A Film with a Cast of 140 Characters
Twittamentary, a documentary by Singaporean filmmaker, Tan Siok Siok, peels back the Twitter handles and avatars, and takes a long look at the characters behind them. Unlike The Social Network, which focused on Facebook’s founders, Twittamentary is all about the users. The film, which screened June 29th at an event hosted by Social Media Club NYC, succeeds because its focus isn’t technology, it’s humanity. Continue reading
Founding Fathers (and Monster Mothers): Gaga, The Pope, Biz, and Tom
This week’s social media big news roll call reads like the setup of a joke. Lady Gaga, The Pope, Biz Stone of Twitter and Tom of MySpace (remember MySpace?) are all making big online moves, and as we approach this weekend’s annual homage to the birth of America via keg parties and explosives (genius, I’m sure), the social media headlines belong to Founding Fathers and Monster Mothers.
Social Media: It’s Where the People Are
To Tweet Or Not To Tweet
With all the hype surrounding twitter, its growth, usage, buzz, does it really provide value to an individual or brand? I decided to invite Chief Social Officer, Ted Rubin as he makes the case for tweeting as a brand and an individiual.
Big Changes Coming to Facebook Promotions
Big changes are coming to Facebook’s promotions, and everyone at Path is very excited! We run several promotions and giveaways a month for our various clients and Facebook’s recent changes are sure to alter the way Path and other online marketer approach Facebook promotions and contests. Continue reading
