Category Archives: Facebook

Facebook SEO: Ensure Your Facebook Business Page is Found by Search Engines

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According to a piece on Mercury news in March, Facebook recently surpassed than Google in the amount of traffic– on a weekly basis in the U.S. That immediately makes me think of how businesses can use this to their advantage? Can a small business benefit from it? Is it possible to tap into the this huge stream of traffic coming off of Facebook?

If you have a business of your own, it would make sense for you to optimize your facebook  page – just like you optimize   optimize your websites, blogs and landing pages. But how do you do it? Is it even possible?

Here are a few things to consider:

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Facebook Advertising – Who Should, and Who Shouldn't

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By now, most advertisers are familiar with the basics of paid search advertising: you choose a list of keywords that you want to trigger your ad, select the maximum you’re willing to spend per click, and then instruct the search engines to match you up with people searching for your terms.  Since searchers are looking for a specific service or answer at the time of the search, paid search is great for transactional advertising such as generating sales or leads.  If you are offering exactly what the searcher is looking for, he or she is likely to convert.

More People Now Visit Facebook Than Google

Search engine advertising has been a dominant force in the world of online advertising for years now.  However, with Facebook taking up an ever-greater share of people’s time online, it is inevitable that Facebook will also account for an increasing share of online advertising.  That said, Facebook advertising isn’t useful for every business.  Here is some information to help you decide whether your company should give it a try.

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Your Facebook Fan Page: Not a Fan, But I like it?

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becomeafanpicAccording to multiple reports on the web yesterday, Facebook is making yet another change to its interface.  They officially have no comment to the published reports, but the plan is to scrap the “Become a Fan” link and replace it with “I like” when you are joining a fan page of a brand.   Facebook is known for constantly tweaking its interface in an effort to keep current with the new media landscape. Continue reading →

Creating a Facebook Fan Page

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400 million profiles, millions of status updates, billions of photos being uploaded and viewed – Facebook is huge, monolithic and truly, wide-reaching. If you are on Facebook, that’s the size of the audience which can potentially look at your profile. However, unless you are a Britney Spears, Oprah or some other celebrity like that, no one except your friends (and to an extent, their friends) would take a gander at your profile. Continue reading →

Facebook Updates: A New Face for Facebook?

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The activity levels at facebook are feverish. Facebook has been trying to experiment with a lot of hope page designs and has finally announced on the Facebook blog that it has taken to this particular set-up which is rather intuitive and simple to use. Use of the Top Menu and left bars The earlier Facebook design was a continuous stream of updates from friends, groups and the flooding of your personal space with random notes. The new set-up allows you to view your updates as a drop down menu and on the left bars. This new Facebook update should make it easier for you to find the information you need faster than ever before. The new notifications, friend requests, “join a group”requests, etc., will all appear with numbered red bubbles on the top left hand corner as shown in the snapshot below. Continue reading →

Google Real Time Search, Dynamic Searches, Super Partnerships

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Will Google Ever Sit back and Relax?

With yet another sweeping gesture, Google manages to make all heads turn with its latest real-time search release. With Twitter giving Google nightmares, thanks to the latter’s real-time updates and even Bing taking longish strides by picking up partnerships with Myspace and facebook, this move from Google isn’t surprising, but it is certainly welcome. Continue reading →

Our Facebook Page is now Live!

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Become a fan @ http://www.facebook.com/pathinteractive!

Our fan site will give you the latest in Internet Marketing News, Social Media and what’s new at our company.   In addition, there will be information on upcoming events and educational workshops here in NYC to enhance your business and career.
We will also be having some promotions and giveaways for our facebook fans, like Restaurant certificates, shopping gift cards, etc…hopefully some cool things from our clients too :) Continue reading →