Category Archives: Facebook

Can Justin Timberlake Make MySpace Cool Again?

Posted on by

MySpace (remember MySpace?) was brought back to the attention of the interwebs in late June when ol’ Uncle Rupert at NewsCorp sluffed it off to online ad firm Specific Media for $35 Million.  That dramatically low purchase price, in light of the $580 Million NewsCorp paid for it in 2005, is the first morsel to chew on in this social soap opera.  The second juicy tidbit is that uber-celeb Justin Timberlake wound up holding the ownership stake in MySpace at the end of the deal.  Always nice to see a filthy rich superstar still shopping the sale rack.

 

At this point in time, no one can question Timberlake’s creative talent or his global popularity.  Even if his work does not fit your personal taste, his brand power is undeniable.  This certainly is a motivation for Specific Media to make him their Top Friend in this venture, and must have them more eager than anyone to discover the answer to the $35 Million question: can Justin Timberlake make MySpace cool again?

 

Continue reading →

Social Media: It’s Where the People Are

Posted on by

Yesterday marked one month since I joined the team at Path Interactive, so I figured it is high time to drop in and say hello.  Hi.  I’m Phil Putnam, the new social media guy at Path.  I’m a Leo.  I adore ice cream.  I make music.  I keep a tight relationship with my iPhone, my MacBook Pro has a name, and I picked my two-tone eyeglass frames specifically to coordinate with my prematurely gray hair.  Those are the essentials; the rest, we’ll learn along the way. Continue reading →

A few notes from the Facebook PPC session at SMX East

Posted on by

There Are Significant Similarities Between Facebook Ads and Paid Search

Though Facebook PPC is typically more top of the funnel, and paid search PPC is more bottom of the funnel, there are a number of similarities between the two:
1) Demographic/interest targeting on Facebook is akin to selecting keywords on paid search.  The more specific you get, the smaller your potential audience.  Also, as you get more specific, you typically have to pay a higher cost per click.
2) If you’re running direct response campaigns, you want to keep your demographic/interest Facebook targets pretty tight, Just like you want to keep adgroups tight in paid search.  Also, make sure you avoid grouping related but dissimilar groups together. For instance, if someone is interested in sustainable energy, they might be thinking wind energy, not biofuels.  Keep those sorts of interests separated.
3) Just like you want to write ads specific to each Ad Group for paid search, optimize your ad copy for the demographic/interest that you’re targeting.

Landing Pages – Where Should You Send Your Facebook PPC Ad Traffic?
Most people would say it’s best to send Facebook ads to your Facebook page (preferably a custom tab), thinking that they’ll be happier staying in the same environment.  However, that may not necessarily be the best way to achieve your goal.  Continue reading →

Web 2.0 Expo New York Session

Posted on by

Creating and Sustaining Winning Fan Pages on Facebook

This post is long overdue, but I did want to provide a brief overview of what my Web 2.0 session was about.  As we all know, Facebook, is becoming an increasingly important marketing channel.  The session name is obviously how I submitted it earlier this year, and Im well aware that its a “like” page now, :)   I have some takeaways from other sessions that I will share in another post. Continue reading →

Digital Week in Review: Facebook Places API Released

Posted on by

Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.

Re-Virb: Social Network Relaunches, Hopes to Become ‘Tumblr For Entire Websites’; TechCrunch
Re-Virb is planning to take the simple features and high quality design of Tumblr to blogging platforms and apply them to the creation of ‘entire websites’.
The Takeaway: The seamless integration of social media on Re-Virb make WordPress and Tumblr seem advanced. Continue reading →

Facebook SEO: Ensure Your Facebook Business Page is Found by Search Engines

Posted on by

According to a piece on Mercury news in March, Facebook recently surpassed than Google in the amount of traffic– on a weekly basis in the U.S. That immediately makes me think of how businesses can use this to their advantage? Can a small business benefit from it? Is it possible to tap into the this huge stream of traffic coming off of Facebook?

If you have a business of your own, it would make sense for you to optimize your facebook  page – just like you optimize   optimize your websites, blogs and landing pages. But how do you do it? Is it even possible?

Here are a few things to consider:

Continue reading →

Facebook Advertising – Who Should, and Who Shouldn't

Posted on by

By now, most advertisers are familiar with the basics of paid search advertising: you choose a list of keywords that you want to trigger your ad, select the maximum you’re willing to spend per click, and then instruct the search engines to match you up with people searching for your terms.  Since searchers are looking for a specific service or answer at the time of the search, paid search is great for transactional advertising such as generating sales or leads.  If you are offering exactly what the searcher is looking for, he or she is likely to convert.

More People Now Visit Facebook Than Google

Search engine advertising has been a dominant force in the world of online advertising for years now.  However, with Facebook taking up an ever-greater share of people’s time online, it is inevitable that Facebook will also account for an increasing share of online advertising.  That said, Facebook advertising isn’t useful for every business.  Here is some information to help you decide whether your company should give it a try.

Continue reading →

Your Facebook Fan Page: Not a Fan, But I like it?

Posted on by

becomeafanpicAccording to multiple reports on the web yesterday, Facebook is making yet another change to its interface.  They officially have no comment to the published reports, but the plan is to scrap the “Become a Fan” link and replace it with “I like” when you are joining a fan page of a brand.   Facebook is known for constantly tweaking its interface in an effort to keep current with the new media landscape. Continue reading →