Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.

Re-Virb: Social Network Relaunches, Hopes to Become ‘Tumblr For Entire Websites’; TechCrunch
Re-Virb is planning to take the simple features and high quality design of Tumblr to blogging platforms and apply them to the creation of ‘entire websites’.
The Takeaway: The seamless integration of social media on Re-Virb make Wordpress and Tumblr seem advanced. (more…)

What is Path TV?  Have you looked at your facebook privacy settings yet?  Watch!

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According to a piece on Mercury news in March, Facebook recently surpassed than Google in the amount of traffic– on a weekly basis in the U.S. That immediately makes me think of how businesses can use this to their advantage? Can a small business benefit from it? Is it possible to tap into the this huge stream of traffic coming off of Facebook?

If you have a business of your own, it would make sense for you to optimize your facebook  page – just like you optimize   optimize your websites, blogs and landing pages. But how do you do it? Is it even possible?

Here are a few things to consider:

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By now, most advertisers are familiar with the basics of paid search advertising: you choose a list of keywords that you want to trigger your ad, select the maximum you’re willing to spend per click, and then instruct the search engines to match you up with people searching for your terms.  Since searchers are looking for a specific service or answer at the time of the search, paid search is great for transactional advertising such as generating sales or leads.  If you are offering exactly what the searcher is looking for, he or she is likely to convert.

More People Now Visit Facebook Than Google

Search engine advertising has been a dominant force in the world of online advertising for years now.  However, with Facebook taking up an ever-greater share of people’s time online, it is inevitable that Facebook will also account for an increasing share of online advertising.  That said, Facebook advertising isn’t useful for every business.  Here is some information to help you decide whether your company should give it a try.

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According to multiple reports on the web yesterday, Facebook is making yet another change to its interface.  They officially have no comment to the published reports, but the plan is to scrap the “Become a Fan” link and replace it with “I like” when you are joining a fan page of a brand.   Facebook is known for constantly tweaking its interface in an effort to keep current with the new media landscape. (more…)

400 million profiles, millions of status updates, billions of photos being uploaded and viewed – Facebook is huge, monolithic and truly, wide-reaching. If you are on Facebook, that’s the size of the audience which can potentially look at your profile. However, unless you are a Britney Spears, Oprah or some other celebrity like that, no one except your friends (and to an extent, their friends) would take a gander at your profile. (more…)

The activity levels at facebook are feverish. Facebook has been trying to experiment with a lot of hope page designs and has finally announced on the Facebook blog that it has taken to this particular set-up which is rather intuitive and simple to use. Use of the Top Menu and left bars The earlier Facebook design was a continuous stream of updates from friends, groups and the flooding of your personal space with random notes. The new set-up allows you to view your updates as a drop down menu and on the left bars. This new Facebook update should make it easier for you to find the information you need faster than ever before. The new notifications, friend requests, “join a group”requests, etc., will all appear with numbered red bubbles on the top left hand corner as shown in the snapshot below. (more…)

Keep that New Year’s resolution going, become a fan and enter for a chance to win 3 free months at the Chelsea Piers Sports Center!  Just go to our fan page @ www.facebook.com/pathinteractive, click on “Become a Fan” on the top, then (more…)

Will Google Ever Sit back and Relax?

With yet another sweeping gesture, Google manages to make all heads turn with its latest real-time search release. With Twitter giving Google nightmares, thanks to the latter’s real-time updates and even Bing taking longish strides by picking up partnerships with Myspace and facebook, this move from Google isn’t surprising, but it is certainly welcome. (more…)

Just in time for your holiday shopping!   Just go to our fan page @ www.facebook.com/pathinteractive, click on “Become a Fan” on the top, then click on the tab named “Sweepstakes”.  Supply the requested information, and you are (more…)