Part 2
Last week in Branding Your Facebook Page, we discussed an offline ad that encouraged users to go to their facebook page, however, it seem disconnected. Unfortunately, this seems to be the norm. We decided that it would be a good idea to point out a campaign that was doing it right. Join Michael Stearne and I as we discuss an offline ad for Top Chef, and how they did a good job of following through on their call to action.
Part 1
With so may channels to advertise, including the rising cost of facebook ads it makes sense to brand your facebook page offline in any offline creatives you might have, however, what is the appropriate way to do that? Join Mike and I on a two part series of what we’ve encountered on the streets of NYC when it comes to appropriate branding of your facebook page. To be clear, the example we discuss is normal and not isolated to this campaign, which we have no knowledge of the particulars of the campaign.
Join Fred and I as we discuss the new way we come across information. To be clear, the search function from an organization stand point, pales in comparison to Google, however, it there seems to be a shift in how we discover or come across information. For years discovering information was mostly relegated to Google searches along with direct search queries. We touch on one of the latest shifts, the passive recommendations via the open graph.
Google Brand pages made its debut earlier this week, and the big question is how widely adopted this will be by not only brands, but the users on and off the platform. Join Fred Dintenfass as we briefly discuss this topic.
Facebook is well on its way to being profitable, posting 1.86 billion in Ad revenue last year alone. With that type of growth, Facebook is demanding more on it’s cost per clicks. Earlier this year, there was a 54% quarter over quarter increase on cost per clicks via the platform, and a projected 30-40% increase in the next year. Continue reading
Premier New York Wedding Photographers, Gruber Photographers successfully used social media for small business, having achieved an impressive 3000% increase of extremely relevant followers, gathered largely within a matter of just 7 weeks.
Facebook’s new Timeline will soon be going live for the general public (possibly as soon as this weekend), and we think it will have a pretty big effect on paid ads. The question is, of course: what will that effect be on your Facebook Ad Management? Let’s first walk through the changes, and then discuss effects.
Mark Zuckerberg’s look may not change much (does he own anything other than greenish-grey T-shirts?), but Facebook is about to get a makeover. On September 23rd Zuckerberg took to the stage at the f8 conference and announced major modifications to Facebook’s interface and functionality. ReadWriteWeb has a succinct breakdown of the new developments, and what they mean for users and brands. Will these changes have an affect on your social media marketing?
Forbes has a nice slide show of the “Best-Ever” social media campaigns. There were some unsurprising entries (Old Spice Guy from Old Spice, Subservient Chicken from Burger King) and some feel-good successes (Pepsi Refresh, VW’s “Fun Theory“), but there are 2 things to notice here: Continue reading
Facebook in the last few days unveiled some major improvements for segmenting what and how you share on individual posts. See below on a few changes I noticed.
