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Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Hearst Opening ‘Think Tank’ for Apps; MocoNews
The magazine publisher focuses more efforts on app rollout through the end of the year, by opening a “App Lab” at its NY headquarters.
The Takeaway: Traditional publishers are reinventing their roles in the digital landscape. (more…)
Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Re-Virb: Social Network Relaunches, Hopes to Become ‘Tumblr For Entire Websites’; TechCrunch
Re-Virb is planning to take the simple features and high quality design of Tumblr to blogging platforms and apply them to the creation of ‘entire websites’.
The Takeaway: The seamless integration of social media on Re-Virb make Wordpress and Tumblr seem advanced. (more…)
Last week, Ruben and our VP of Development gave you an informative (and fun!) Introduction to Foursquare. Today, we’re giving you the top ten campaigns we’ve seen yet on the foursquare platform.
In December 2009, Pepsi was Foursquare’s first sponsor ever. What did they do? They sponsored Foursquare’s NYC leaderboard and turned points into dollars. For one week, Pepsi donated $0.04 to CampInteractive, a non-profit organization that helps inner-city youth build technology skills. It was purely altruistic and helped out – not only a good cause – but put Foursquare in line for future sponsorship opportunities.
In this episode, guest Michael Stearne and Ruben continue to discuss foursquare, foursquare badges, and competitive geo-location based services
Path TV Episode 4
Path TV Episode 3
My guest Michael Stearne and I, go over what foursquare is and why are people on it. Tune in!
What is Path TV? Have you looked at your facebook privacy settings yet? Watch!
With a check in each second and counting, check-ins at various locations, and most interesting a sense of virtual achievement by winning badges for everything you do. I am talking about foursquare. Now, talking about foursquare is really incomplete if we don’t discuss the different kinds of badges that are awarded to users based on their activity levels, achievements, etc. Most of the badges are obviously proffered by foursquare, but rumor has it that very soon users will be able to create their own badges (this can only lead to chaos – 50 plus badges and counting?). Here’s a short take on different badges and what they mean to you: (more…)
According to a piece on Mercury news in March, Facebook recently surpassed than Google in the amount of traffic– on a weekly basis in the U.S. That immediately makes me think of how businesses can use this to their advantage? Can a small business benefit from it? Is it possible to tap into the this huge stream of traffic coming off of Facebook?
If you have a business of your own, it would make sense for you to optimize your facebook page – just like you optimize optimize your websites, blogs and landing pages. But how do you do it? Is it even possible?
Here are a few things to consider:
By now, most advertisers are familiar with the basics of paid search advertising: you choose a list of keywords that you want to trigger your ad, select the maximum you’re willing to spend per click, and then instruct the search engines to match you up with people searching for your terms. Since searchers are looking for a specific service or answer at the time of the search, paid search is great for transactional advertising such as generating sales or leads. If you are offering exactly what the searcher is looking for, he or she is likely to convert.
More People Now Visit Facebook Than Google
Search engine advertising has been a dominant force in the world of online advertising for years now. However, with Facebook taking up an ever-greater share of people’s time online, it is inevitable that Facebook will also account for an increasing share of online advertising. That said, Facebook advertising isn’t useful for every business. Here is some information to help you decide whether your company should give it a try.
According to multiple reports on the web yesterday, Facebook is making yet another change to its interface. They officially have no comment to the published reports, but the plan is to scrap the “Become a Fan” link and replace it with “I like” when you are joining a fan page of a brand. Facebook is known for constantly tweaking its interface in an effort to keep current with the new media landscape
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