Google is responding to the surge in mobile web traffic by adding website optimization to the list of factors it uses to serve mobile ads. According to Google, paid search campaigns utilizing mobile-optimized pages, “will generally drive more mobile traffic at a lower cost. ”
Category Archives: Mobile Marketing
SMX East 2010 Session #1: Mobile Search Ads
Path’s first session for SMX East: Mobile Search Ads. We all know mobile search is the next big thing (with 500% growth from 2008-2010 according to Google), but do we know just how much weight it holds for SEM? Here are some interesting takeaways from the SMX East Mobile Search Ads session for your enjoyment. There were panelists from Google, Bing, Chitika, esearchvision and Range Online Media who all gave their statistics and tips regarding their experience with mobile search campaigns. Continue reading
T-Mobile shifts to Google As Default Search Engine, An Important Component For Mobile Search Engine Optimization
With mobile search engine optimization increasing on a daily basis, T-mobile hops on the mobile search bandwagon.
Did you miss it? Podcast is up on Ivory Tower Radio
In case you missed it, Path’s own Ruben Quinones was on Larry Sharpe’s show on Ivory Tower Radio on Jan. 22nd.
