Digital Week In Review: Twitter & Google+

google maps iphoneThere has been some exciting new updates in the digital world this week. To name a few, Google Maps is back on the iPhone (yay!) and Bing has expanded its “snapshot ” to include people and landmarks. In this week’s digital review, we’ll touch upon some interesting news that may serve to be useful to digital marketers and advertisers.

 

 

 

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The Influence of #Hurricane #Sandy on Social Media

Sandy TrendingAs Hurricane Sandy touched down on the eastern seaboard Monday night, uprooting trees, taking down power lines, and flooding millions of homes, people turned to social media sites to voice their opinions and share their stories. As people uploaded pictures and statuses, sites such as Twitter, Facebook, Instagram, and Reddit served as reliable news sources to locals in the area.

 

 

 

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Digital Week in Review: Google+: Eric Schmidt wants your real name or nothing at all

Google+: Eric Schmidt wants your real name or nothing at all; ZDNet
Google’s former CEO says that if you don’t like their policy about having to use your real name to represent you on Google+, then maybe their social network is not for you.
The Takeaway: If none of the above sounds ok with you, don’t sign up for Facebook, Google+, or any other social network or community. Plain and simple. However, if you like the internet, you like Facebook, Twitter, RSS feeds, and being able to consume news and opinions from around the world, then sign up, be happy about it and make it a positive experience for yourself and those that are connected to you. Continue reading

Digital Week in Review: Facebook, Twitter see record number of visits in July

Miramax Launching Multi-Title Facebook Movie App In U.S., UK & Turkey; Paid Content
Miramax is launching the largest-scale Facebook streaming movie venture yet, the latest in a series of moves to make the most possible from its rich catalog. The Miramax eXperience is now live first on Facebook with 20 titles for rent in the U.S. and 10 each in UK and Turkey; France and Germany are due in the near future.
The Takeaway:  Facebook users can rent the films for 30 Facebook credits, the equivalent of $3; the rental is active for 30 days but the viewing window is 48 hours once you start to watch. But is there a “desire” to watch films from within Facebook? We can’t wait to see the stats on how successful this program is. Continue reading