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Category: Digital Marketing

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Zoom Out: A Big Picture Marketing Strategy

By Jaclyn Howell, PathInteractive | July 11, 2017

Take advantage of some of the best advice I’ve ever received… “zoom out”.  Throughout the year, we are bogged down […]

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Using Adwords Call-Only Ads and Campaigns to Target New Audiences and Languages

By Aurora Estrada, PathInteractive | June 13, 2017

Targeting a new audience can get costly; it’s not just a matter of setting up new campaigns, but also investing […]

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The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

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The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

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Keep Your Enemies Close: Things Your Competitors Can Teach You About Your Digital Marketing Campaign

By James Connell, PathInteractive | May 24, 2016

Competitor analysis is a wonderful, insightful and sometimes surprising means of learning more about your business. As a digital marketing […]

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Search Marketing that Hits a Moving Target

By Administrator, PathInteractive | January 8, 2016

There is no single customer. And every single one of them is a moving target. There is a million-dollar question […]

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Ruben Quinones Teaching Search Marketing Course at NYU This Winter

By Leigh Evenson, PathInteractive | January 7, 2016

Ruben Quinones of New York City Search and Social agency Path Interactive will be teaching Search Marketing at NYU’s School […]

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The Buyer’s Journey: From Content Creation to CRO

By Joe Rega, PathInteractive | July 29, 2015

The buyer’s journey is a great way to visualize how consumers and potential clients are looking for the exact thing […]

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The Day The Internet Shrunk

By Joe Rega, PathInteractive | March 18, 2015

Unless you’ve been living under a rock, you are more than aware that Google is pushing out an algorithm update […]

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