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Category: Digital Marketing

What's new at Path - the latest in digital from our blog

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The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

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The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

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Keep Your Enemies Close: Things Your Competitors Can Teach You About Your Digital Marketing Campaign

By James Connell, PathInteractive | May 24, 2016

Competitor analysis is a wonderful, insightful and sometimes surprising means of learning more about your business. As a digital marketing […]

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Search Marketing that Hits a Moving Target

By Administrator, PathInteractive | January 8, 2016

There is no single customer. And every single one of them is a moving target. There is a million-dollar question […]

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Ruben Quinones Teaching Search Marketing Course at NYU This Winter

By Leigh Evenson, PathInteractive | January 7, 2016

Ruben Quinones of New York City Search and Social agency Path Interactive will be teaching Search Marketing at NYU’s School […]

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The Buyer’s Journey: From Content Creation to CRO

By Joe Rega, PathInteractive | July 29, 2015

The buyer’s journey is a great way to visualize how consumers and potential clients are looking for the exact thing […]

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The Day The Internet Shrunk

By Joe Rega, PathInteractive | March 18, 2015

Unless you’ve been living under a rock, you are more than aware that Google is pushing out an algorithm update […]

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An Intern’s Retrospect: A Summer of Understanding the Significance of Digital Marketing

By Path Interns, PathInteractive | August 25, 2014

I started my internship at Path Interactive as a complete rookie – my knowledge on digital marketing and digital media […]

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10 Excel Shortcuts & Formulas Your Boss Probably Doesn’t Even Know

By Austin Spivey, PathInteractive | July 3, 2014

10 easy, time saving tricks to use on a daily basis. (For Windows) They are useful, make you look smarter, […]

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