SEO expertise is critical for any well-rounded digital marketing program, but a truly remarkable search marketer should also have an understanding of one of the most important underlying facets of marketing: branding.
New York, NY — Path Interactive has today announced its acquisition of Clearsearch Media LLC (www.clearsearchmedia.com). Clearsearch Media, a privately-held online advertising agency that provides digital media planning and buying services to a broad range of clients. The acquisition is expected to strengthen Path Interactive’s paid media service offerings for enterprise level clients and positions the company to reach strong double-digit growth targets in 2012.
“We are very excited about the acquisition of Clear Search Media. It brings together two dynamic digital marketing teams with years of proven experience,” says Path Interactive CEO Michael Coppola. Continue reading
Pinterest broke another record in February. Now, it’s not only driving more traffic than Google+, LinkedIn, and YouTube combined – it’s driving more referral traffic to major retailers than Twitter. That means Pinterest drives more traffic through images than Twitter does through actual links.
That’s why business after business is joining Pinterest and using it to experiment as part of their social media marketing plans. Even if your business doesn’t have a Pinterest profile, chances are people have already pinned images from your site or blog whether you like it or not. (You can check for yourself by visiting pinterest.com/source/yourdomainhere.com.)
But what if it isn’t working? Continue reading
At the Path Interactive offices in New York City, we bleed Big Blue. That’s why we couldn’t help but be a little gleeful when we concluded after our week-long Super Bowl sentiment analysis that New York Giants fans bring it hardest when it comes to smack talk. It’s also why we weren’t surprised when all that expert Boston-bashing ended up working in the Giants’ favor, helping New York come out on top 21-17 in Indianapolis this weekend.
We’ve put together a handy infographic to summarize last week’s findings, updated with stats from Super Bowl Sunday. We weren’t surprised to see that Patriots fans finally woke up on game day, just edging out New York in the storm of insults that peaked that day. We don’t begrudge them that, though…they’re just sore losers.
Like this infographic? There’s more where that came from. Follow @sarahvnyc, @sammirbb, or @PathInteractive for more digital marketing news and insights.
To learn more about Path Interactive’s industry-leading social media marketing tools and techniques, just call or contact us.
On our 5th day of analyzing Super Bowl social media sentiments and general fan bashing, we’re starting to get a nice picture of how people tweet, blog, and snap their hatred of the other team and its players. Predictably, things are starting to heat up as we get closer and closer to Super Bowl Sunday and New York fans are looking unstoppable.
Fans were laying down the smack talk at a fairly equal pace for most of the week, with Patriots haters just edging out the Bostonites Sunday through Wednesday. But around Thursday evening, Patriots fans began turning up the heat on New Yorkers:
After taking a look at the most-talked about Super Bowl players yesterday, we’re going a little deeper to examine how much heat the top 2 players and their coaches are taking.
We chose the choicest insulting keywords from Monday’s overview (“suck,” “hate,” and “f**k”) and looked at how often they were associated with each team’s quarterback, their second-most popular player, and their coach.
Over the past 3 days, Patriots team members have taken the most heat by far. Most of this ire is directed at quarterback Tom Brady, whose last name was associated with 820 of the nastiest insults over the past week. Giants quarterback Eli Manning came in second, followed by tight end Gronkowski of the Patriots. Both coaches and Giants wide receiver Victor Cruz got off fairly easy, coming in far behind the two quarterbacks.
We’re taking a mid-week break from all the negativity in our Super Bowl sentiment analysis to take a closer look at how fans are talking about their (or their rival) team players.
We focused on individual players today because most of our negative sentiment monitoring for the past few days has revealed that when fans sound off about a rival team, they often single out one of the team’s players. In fact, sometimes the existence of that player can be the sole reason they hate the other team.
Forbes has a nice slide show of the “Best-Ever” social media campaigns. There were some unsurprising entries (Old Spice Guy from Old Spice, Subservient Chicken from Burger King) and some feel-good successes (Pepsi Refresh, VW’s “Fun Theory“), but there are 2 things to notice here: Continue reading
Is Tumblr part of your digital marketing plan yet? Maryanne Conlin at the MediaPost blog Engage:Moms suggests that Tumblr will soon be the new blogging platform for the segment every marketer loves most: moms. Tumblr has been around since 2007, and so far the visually-striking fashion brands are the only ones to really embrace the social media/micro-blogging platform. But because Tumblr marries eye candy (photos and media) with the blogging platform so well, Conlin suggests that time-pressed moms with an interest in visual content will soon find Tumblr a richer platform on which to share. Already, ComScore reports that half of the site’s 13.4 million users have children. For brands with visual appeal (food brands, event planning services, the cosmetics industry, etc), Tumblr might be an extremely effective way to reach young parents in the coming years. Continue reading
Ron Jones from ClickZ shares 5 ways to ensure that social media efforts are achieving measurable results. Because consumers are more likely to purchase goods or services from a brand they’ve engaged with, measuring the penetration of a brand’s social media influence can help show social media ROI — something every marketer struggles to do. Jones’ approach, while not groundbreaking, breaks down these measurement tools succinctly. He highlights several ways to measure brand awareness in the social sphere, share of voice and sentiment, influence (or ability to inspire action), brand engagement, and popularity. Marketers should identify the specific goals of their brand’s social media strategy, and choose the individual metrics that best fit those goals. Continue reading
