Cost of Facebook Ads

Advertising on Facebook Cost

Facebook is well on its way to being profitable, posting 1.86 billion in Ad revenue last year alone.  With that type of growth, Facebook is demanding more on it’s cost per clicks.  Earlier this year, there was a 54% quarter over quarter increase on cost per clicks via the platform, and a projected 30-40% increase in the next year. Continue reading

Evaluating an SEO Vendor

New York City SEO Firms

With so many online marketing firms offering a myriad of SEO solutions, how do you evaluate which one is right for you?  Is it as mystical as some present it to be?

Evaluating a true partner is something we should be doing and when it comes to online marketing, there should be no exception.  Join Michael Stearne and I, as we discuss this topic in another Path TV episode. Continue reading

Social Media Brasil – Discussing Sao Paulo’s Social Media Event

Social Media Brasil – Discutindo um dos maiores eventos de São Paulo

Director of New Media, Ruben Quinones is taking his web 2.0 presentation “Creating and Sustaining a Winning Fan Page” presented in NY and San Francisco, all the way down to South America, Sao Paulo, Brazil.  With only a few weeks tol brush up on his portuguese, he enlists Marina Miranda, a native of Sao Paulo to help him navigate his way to Social Media Brasil. Continue reading