How to market through your personal facebook profile

Path TV Episode 15 – Part two

Join guest Larry Sharpe in part two as he explains how he markets through his personal status updates via facebook.

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Does it matter what you say on your updates?

Path TV Episode 14,  Watch this video as my guest Larry Sharpe discusses his successes writing effective and memorable status updates.

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A little off subject from our online marketing topics, but very much related to how we promote ourselves online.  It is very common that the first thing you do when you meet someone in a business setting, is to give out your business card, in some cases, before there is even a conversation.   I have been the beneficiary of many business cards, most I have not asked for.  With my own cards, I have changed my approach.  I find myself holding back on giving my business card out, an approach I have metaphorically adopted online.  Watch this video as Larry Sharpe from the Neo-Sage discusses this approach when you have a stack of your own cards ready to go.

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Did It Work?

If you’re in marketing, then you already have heard about the new benchmark for social media, the Old Spice campaign.   A two day marathon of personal video responses to comments across the web, which featured celebrities like Ashton Kutcher, Alyssa Milano, George Sephanopoulos and more.  The personal video responses came from their current wildly popular television commercial personality, Isaiah Mustafah, the Old Spice guy. There were close to 200 video responses, about 6 million video views, and over 20,000 comments, which by the way, does not include the nearly 20 million views across video sharing sites for the original commercials online.  But can other brands expect this type success?  Well, the copycats are coming out of the woods already, à la Comcast, with no results to speak of.  We discuss why we think the Old Spice campaign succeeded. Subscribe Via YouTube or Itunes (more…)

Search Engine Optimization Today

What exactly is SEO?  Depending on who you ask, you may get different responses, but SEO is typically used for most vehicles for search including search marketing and sponsored search.  The approach has also changed over the years, and hear is an angle on what SEO is today.

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Path TV Episode 10  Part 2

Join guest Bryan R Adams for part 2 of “How Media Relations Has Changed”.  The game has changed as the keys to the media have shifted from one agent to another.  Watch both episodes to get an insiders view from his perspective.  You can check out Bryan’s site at http://bryanradams.com (more…)

Path TV Episode 9  Part 1

Join my guest Bryan R Adams and I as we discuss how media relations has changed over the last decade or so.  Although the internet is less than two decades old for the mainstream, it has made a big impact in the media relations industry.  Before “New Media” there were more phone conversations, relationship and client development in person.  Media relation professionals were the gatekeeper of their clients and the media, but the advent of the email, blogging, social sites has changed the landscape.  Watch on! (more…)

Path TV Episode 8

In this episode, contributing writer for the Huffington Post, Ramon B. Nuez Jr., joins me to talk about a site he launched geared at Dads looking for advice on technology – Dadsontech.com.  With the concern of many parents out there, keeping an eye on technology is a crucial component of child rearing in this new digital and tech landscape.  Besides Dadsontech, you can catch Ramon at the Huffington Post, and his tech podcast New Media Brief.  Notable mention, his wife, Jessie Nuez, also writes a blog geared at first time Moms, HechoParaMama.com. (more…)

Path TV Episode 7  Supernodes Part 2

Join guest Bryan Adams in a discussion about how this wine networking group in NYC grew their network via several social communities.  In the first part, episode 6, we discussed what Supernodes is and how they first started.  In this episode, the conversation continues about the social sites utilized in spreading the word about Supernodes events, news, and ultimately help launch in other cites.  You can visit one of the newer social sites, their ning page at http://supernodes.ning.com.  Their next event, as of the launch of this video is on July 12th, 2010 from 6-9 at Gust Organics. (more…)

A Wine Networking Group Goes Social

Path TV Episode 6

Guest Bryan R Adams, founding member of Supernodes discusses how this niche networking group went from emailing some contacts to spreading the word by creating a presence on Myspace, facebook, linkedin, twitter, facebook, and Ning to name a few. (more…)