Avinash Conda speaks about how to correctly handle having multiple domains pointing to a single website. He discusses canonicalization of the domain names, the effects of backlinking for the multiple domains and how to properly 301 redirect multiple domain names. Unless the domains focus on distinctive different target audiences and products from the same database of information, this strategy is not recommended. Google’s Matt Cutts has tackled a similar topic here.
Author Archives: Michael Stearne
Direct Insurance Source Usability Test
Ari Berdy & I did a click test on the Direct Insurance Source site/landing page we just launched with a service called http://theclicktest.com/. As always when you view the results it’s surprising to see where people click. Continue reading
Real Functionality Added to +1 Button
Until today, clicking on Google’s +1 button on search results, blog posts and other places really didn’t do anything publicly. Google has now added the functionality to the +1 button that people would expect. Continue reading
Search Engines and Abbreviations
I was recently looking for Kentucky Fried Chicken on the Upper West Side of Manhattan, NYC so I went to Google and did an exact search for what I was looking for. ”Kentucky Fried Chicken UWS”. I don’t recall ever having done that search before within Google so the result that I got was not from a learned behavior by Google.
Google Maps Mobile With Sponsored Links
While doing a recent search for “enterprise car rental Hackensack, NJ” on my iPhone, I noticed some interesting results. The Enterprise location had a special map marker, the Enterprise logo and “Sponsored Link” denotation. This is the first time I’ve experienced a sponsored link in the Map application on the iPhone but it has greater mobile implications.
New Reporting In Google Analytics
Some great new branding and reporting tools were added to Google Analytics around advanced reporting and analysis. The new features seem to be very helpful for companies trying to measure the brand they are trying to build.
Keyword Discovery for SEO Using Google Insights for Search
Google Insights for Search is a great tool from for recognizing how people search based on region. People speak differently and search differently based on region.
