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New Google SERP’s Potential Effects on Paid Search

The new Google SERP for local queries de-emphasizes the ads on the right hand side, and will probably result in higher costs per click for ads on the top of the page.

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A few notes from the Facebook PPC session at SMX East

There Are Significant Similarities Between Facebook Ads and Paid Search Though Facebook PPC is typically more top of the funnel, […]

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Facebook Advertising – Who Should, and Who Shouldn’t

If your company offers a service or product that is typically purchased at frequent intervals, and if it has a long-term engagement strategy to stay top of mind, Facebook advertising is a great way to gain new customers.

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Running a Paid Search Campaign? Keep a close eye on Search Partners

All the major search engines increase the number of searchers they offer an advertiser by allowing their search results to […]

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Should Your Businesses Have a Phone Number In Its Ad Copy?

Many local businesses should include a phone number in their ad copy, especially if their ads appear next to local business listings.

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