The new Google SERP for local queries de-emphasizes the ads on the right hand side, and will probably result in higher costs per click for ads on the top of the page.
There Are Significant Similarities Between Facebook Ads and Paid Search Though Facebook PPC is typically more top of the funnel, […]
If your company offers a service or product that is typically purchased at frequent intervals, and if it has a long-term engagement strategy to stay top of mind, Facebook advertising is a great way to gain new customers.
All the major search engines increase the number of searchers they offer an advertiser by allowing their search results to […]
Many local businesses should include a phone number in their ad copy, especially if their ads appear next to local business listings.