New York, January 25th, 2012: New York University’s School of Continuing and Professional Studies will be hosting a hands-on, two day intensive Search Engine Optimization class. This is the second class in a an expanded format that will touch on the essential elements in an SEO campaign including, review of the search algorithm, what to avoid, keyword research, on page optimization, off site link development tactics, and more. Continue reading
Author Archives: Press Room
Social Media Class NYC
New York City, January 3rd, 2011: If you are a business, community manager, or an online agency looking to learn how provide social media for your business, this course is for you. “Examining Social Media Networks for Brand Value” is a core course in the Digital Marketing Certificate program offered by NYU. Continue reading
New York Search Engine Optimization Course
New York, November 10th, 2011: New York University’s School of Continuing and Professional Studies will be hosting a hands-on, intensive Search Engine Optimization course in a newly expanded format this Friday and Saturday. Michael Coppola, CEO at Path Interactive, will be facilitating the two day course geared at online marketers, content managers, and entrepreneurs.
The course will be located at the Midtown Center campus, at 11 W 42nd St (between 5th and 6th Avenue, across from Bryant Park). Visit the NYC SCPS course page for additional details. Path Interactive will facilitating several courses in the spring as well, including two additional Search Engine Optimization courses, a Social Media Marketing course, and a Facebook Marketing course.
Path Interactive Case Study: Small Business Achieves ROI With Social Media
NYC Wedding Photographers Grows Facebook Fans By 3000%
Premier New York Wedding Photographers, Gruber Photographers successfully used social media for small business, having achieved an impressive 3000% increase of extremely relevant followers, gathered largely within a matter of just 7 weeks.
Social Media Course New York City
New York City, September 21, 2011: If you are a business, community manager, or an interactive agency looking to learn how to leverage social media for your brand, “Examining Social Media Networks for Brand Value” is for you — this class is a core course of the Digital Marketing Certificate program offered by NYU, School of Continuing and Professional Studies. Continue reading
New York SEO Agency Path Interactive Presenting at Web 2.0 Expo #w2e
New York, September 7th, 2011: Path Interactive is honored to be presenting once again at New York City’s 5th annual Web 2.0 Expo, taking place in October. Thought leaders across all industries will benefit from the innovations, strategies, and practical solutions shared during this 3-day expo and conference exploring the “Digital Economy.” Web 2.0 Expo provides an opportunity for designers, developers, entrepreneurs, marketers, and other “builders of the next-generation web” to share the latest tools, concepts, data, and strategies for unlocking the digital economy. Continue reading
NYC SEO Course
New York, August 9th, 2011: New York University’s School of Continuing and Professional Studies (SCPS) will be conducting a hands-on, intensive Search Engine Optimization course taking place this Saturday, August 13th. Directed by expert search strategist Michael Coppola, the course will offer digital marketing insights for website developers, online marketers, content managers, and entrepreneurs to improve search visibility, search engine rankings, and overall site traffic. Continue reading
Path Interactive to Speak at Brooklyn Chamber of Commerce
New York, July 27, 2011: Sponsored by the Brooklyn Chamber of Commerce Small Business Seminar Committee, this Technology Essentials seminar will offer small business owners the chance to learn about new media, marketing, and technology trends and how to apply practical strategy and techniques to increase revenue and productivity. Continue reading
NYU Presents Facebook Panel – The Leader of The Pack
Part of the Social Media Marketing Strategy Course – Week long Intensive
New York, July 22, 2011: This panel presentation will provide students of SCPS’s Social Media Marketing Strategy and Execution course with an overview of Facebook’s algorithmic basics and its larger marketing value. Panelists will present case studies, audience growth and management strategies, and advertising insights. Participants will ultimately learn how to use Facebook to build brand value. Continue reading
Advanced Social Media Marketing Course at NYU
New York, July 7, 2011: Designed exclusively for experienced digital and social media marketers, NYU’s School of Continuing and Professional Studies is conducting an Advanced Social Media Marketing course taught by Path Interactive’s Ruben Quinones.
