When there appears to be a performance dip in one of our client’s online ad initiatives, one of the first things I look at, perhaps the first thing I look at, is outside of AdWords. It’s not in adCenter. And it has nothing to do with major forces like market competition or seasonality.
In this landing page test, we wanted see if we could increase leads for our paid search client, a medical sharing provider, by adding a tracking phone number to an alternate landing page. This would also have the effect of reducing their cost-per-lead (CPL). Continue reading
I’ve never seen AdWords in Google Toolbar results prior to today, and haven’t been able to trigger their appearance with any search other than for Orbitz, the online travel company.
A brand new AdWords beta, perhaps? Continue reading
“Why should we pay for brand leads? We already rank in position 1 organically for our brand terms.”
It might be from your CMO or your contact that online shoe store you just signed, but whether you do in-house or agency paid search advertising, you’ve undoubtedly had this asked before (perhaps several times).
A couple of answers. Continue reading
Yahoo!’s Search Marketing Desktop, formally released, speeds up your paid search efforts…and offers an uncommon take on a common feature. Continue reading
Google’s trusty Keyword Tool has been overhauled, mostly for the better.
At its core, the new Keyword Tool, currently in beta, is identical to the old one. You enter seed keywords or a site URL, and it generates relevant keyword ideas, along with associated statistical data, such as search volume and competition. This can then be used for search engine optimization, paid search or general market research.
This is really where the similarity ends. While the new Keyword Tool is missing a few features we’ve become accustomed to, it contains at least 11 new or improved ones, some significant. Continue reading
