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Welcome to the Path Search Marketing Blog

Joe Rega January 3, 2009 Category Agency News

Hello and welcome to Path’s Search Engine Marketing Blog. Check back in the next few weeks as our experienced search engine marketing professionals share their insight, experiences and thoughts on the latest topics in search.

Please take the time to subscribe to our feed. We look forward to getting to know each other better. And please let us hear your ideas, as well as your suggestions for new topics to discuss.

Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

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The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

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The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

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