With email being the most common form of communication today, marketers now have the power to communicate with their audience through email. Also known as lead nurturing emails, tailored content can guide a target audience through the buying cycle until they are sales-ready. If you’re looking to learn how to employ a lead nurturing campaign, the “No Fluff: Power Your Email Marketing” is for you.
Ruben Quinones, the Director of New Media at Path Interactive, will be leading part of the email marketing discussion on Tuesday, December 6 in NYC from 11 a.m. to 1:30 a.m. Attendees will learn an array of topics on email marketing including the benefits of email marketing, how to discover and write engaging content, how to run testing strategies, and how to evaluate data. Check out “No Fluff: Power Your Email Marketing” for more information on the session.
Ruben is also an Adjunct professor at NYU teaching “Facebook Marketing“, and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program. A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.
About Path Interactive
Path Interactive is a leading New York search engine marketing providing results targeted campaigns for national, regional & local business brands. Path employs a unique approach to paid search management, organic site optimization, and social media marketing. Our team draws its strength from a diverse mix of media professionals, whose expertise spans both in traditional and new media as well as experience in both local and national markets.