This summer Ruben Quinones and Michael Stearne of NYC based search engine and media marketing company, Path Interactive, will be teaching a class at NYU’s School of Continuing and Professional Studies (NYU SCPS). The class will take place on Friday August 30th and Saturday August 31st from 10:00am-4:00pm.
The course is called Search Engine Optimization and is designed for website developers, online marketers, content managers and entrepreneurs. Over the course of this program, students will learn about the relationship between search engine optimization and search engine marketing and how to be more visible in search results. SEO is an important part of digital media marketing to increase campaign results and rankings for websites.
Ruben Quinones is the Director of New Media at Path Interactive where he provides forward thinking leadership including strategic consulting, key project management for client digital strategy and execution including paid media, web development, search optimization, social marketing, and content marketing projects.
Michael Stearne is VP of Technology & Development at Path Interactive. An expert in traffic analytics, application development and scalability, Michael has developed business processes and systems that contribute to the aggressive revenue growth of Path Interactive. Michael’s core responsibilities include managing the search platform architecture, client development and providing strategic insights and management to the Search Engine Optimization team.
About Path Interactive
Path Interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing. Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.