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SEM Strategist Opportunity

Chanae Richards April 22, 2014 Category Agency News




Path Interactive, Inc., a NYC-based search engine marketing agency, is looking for an experienced Search Engine Marketing Strategist to join our growing team in our Flatiron district office. The position oversees a team managing paid search, PLAs, display campaigns and social ads for a number of clients in multiple verticals. The main focus is on ecommerce with a strong secondary focus on lead generation.


  • Min. three years of search engine marketing (SEM) campaign-building and optimization experience. We’re looking for someone who can create the strategy and implement the tactics.
  • Strong experience managing campaigns for ecommerce clients
  • Ability to manage relationships with high-level clients (leading calls, building and giving presentations, etc)
  • Experience with 3rd party SEM management software tools – Marin Software preferred
  • Familiar with display and social advertising
  • Experience with Google Analytics
  • Proficiency with MS Word, PowerPoint and Excel

Advanced Excel skills and Google AdWords Professional certification are preferred.  If you’re creative, detail-oriented, and analytical and can think strategically, this may be the right place for you.

Responsibilities include:

  • Translating client objectives into paid media strategy
  • Client management for key accounts
  • Keyword research
  • Campaign architecture
  • Text ad copywriting
  • Bid research and management
  • Campaign testing and reporting
  • A/B ad testing
  • Landing page testing
  • Campaign optimization
  • Client reporting

We offer a competitive salary, 401(k) including a company match and health benefits.  If you are interested in joining our growing team please apply by sending your resume and salary requirements to:

[email protected]

Path Interactive is an Equal Opportunity Employer.

About Path Interactive, Inc.:

Path Interactive is a highly dynamic search marketing company, bringing a unique approach to paid and earned media services. Our cutting-edge technology and advertising expertise provide our clients with maximum return on investment from both national and geographically-targeted search marketing programs. Our team includes a mix of media professionals committed to providing winning marketing programs for our clients.

Path Interactive is a unique organization experiencing high growth, and offers the right candidate a fast track for professional growth in online marketing. We are looking for someone who is eager, loves to learn and wants the opportunity to grow with an amazing company.

More information on our company at: www.pathinteractive.com

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