This spring Path Interactive will be teaching three courses on Search Marketing at NYU’s School of Professional Studies. These courses will be taught by VP of Client Strategy Ruben Quinones, CEO of Path Interactive Michael Coppola, and VP of Technology & Development Michael Stearne.
“Search marketing is one of the most important marketing skills you can acquire. Develop and implement effective Search Engine Marketing and Search Engine Optimization tactics (including organic/PPC search, paid/sponsored listings, and contextual listing). Learn to optimize site content, develop a strategy, and integrate search into your overall marketing plan”.- NYU
Starting February 23rd 2015 Ruben Quinones will be leading an Online/Asynchronous (self-paced) course on Search Marketing. This course will run through to March 8th 2015.
March 18th 2015-May 6th 2015, Ruben Quinones and Michael Stearne will be teaching Search Marketing at NYU’s Midtown Center campus. Classes will take place on Wednesday evenings from 6:30pm-9:00pm. There are eight sessions in this course.
The weekend of March 20th, Michael Coppola will hold a three day Search Marketing Intensive at the Washington Square campus. The sessions will take place on Friday March 20th 9:00am-4:40pm, Saturday March 21st 9:00am-4:40pm, and Sunday March 22nd 9:00-4:40pm.
Click here to enroll in any of the above mentioned courses.
About Ruben Quinones
As Director of New Media, Ruben leads the action and development of social media marketing and oversees strategic campaigns for major clients. Ruben has spoken at a plethora of conferences around the world. Various topics include Facebook Marketing, LinkedIn, Paid Media, Content Marketing as well as session on SEO (Search Engine Optimization). Not only has Ruben also participated in a wide selection of panel discussions, Ruben has also lead corporate training courses for employees. The training programs focus on business development and client interactions and communications while helping participants achieve a strong knowledge base on how to adequately use social platforms in their career
About Michael Coppola
Michael Coppola is co-founder and serves as CEO of Path Interactive. Michael brings more than 15 years of traditional & online marketing experience with unparalleled insight, innovation and marketing expertise to the industry. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business.
About Michael Stearne
Michael Stearne is VP of Technology & Development at Path Interactive. An expert in traffic analytics, application development and scalability, Michael has developed business processes and systems that contribute to the aggressive revenue growth of Path Interactive. Michael’s core responsibilities include managing the search platform architecture, client development and providing strategic insights and management to the Search Engine Optimization team. Michael has degrees in Computer Science and Sociology from Rutgers University.
About Path Interactive
Path interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing. Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.