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Path Interactive to Present at PACE New York Tech Expo

Leigh Evenson September 4, 2013 Category Agency News Press Room

The 2013 New York Metro Technology Forum hosted by the Professional Association for Customer Engagement (PACE) will be taking place on Thursday September 12th, 2013 from 10 am-4 pm. The focus of this event is to bring together the nation’s leading experts on contact center technology.

Topics being covered include all things concerning new contact center technology such as:

  • The Cloud
  • Analytics and Big Data
  • Social Media
  • Multi-Channel / Omni-Channel  Contact Management (including chat. mobile and video)

Speakers include Ruben Quinones, Ann Ruckstul, Barry Knack, David Lewy, Kay Pehlps, Matt McConnell, Paul Brady, Mike Ryan, Time Moynihan, Kristyn Emenecker, Mike Bourke and this year’s Keynote Speaker Alla Reznik who is Director of Product Management at Verizon Enterprise Solutions.

Ruben will be giving his talk on Facebook Marketing which explores the importance of performance and its impact on brand visibility within Facebook while identifying metrics that will provide meaningful data including audience affinity, posting schedule, content marketing performance, and acquisition and nurturing tactics. This session will help those in attendance walk away with actionable steps that can help you to immediately diagnose the performance of your Facebook marketing campaign.

Ruben will also be contributing as one of the panelists for the topic Find the Right Fit for Social Media in the Multi Channel World.

To register for the 2013 New York Metro Technology Forum click here.

About The Professional Association for Customer Engagement

“ PACE is the only non-profit trade organization dedicated exclusively to the advancement of companies that use a multi-channel approach to engaging their customers, both business to business and business to consumer. These channels include contact centers, email, chat, social media, web and text. Our membership is made up of Fortune 500 companies, contact centers, BPO’S, economic development organizations and technology suppliers that enable companies to contact or enhance contact with their customers.”

Ruben Quinones

rubenRuben Quinones, as Director of New Media at New York Based Search and Social marketing agency Path Interactive, leads the action and development of social media marketing and oversees strategic campaigns for major clients. Ruben also serves as an adjunct professor at New York University teaching several Digital Marketing courses. In addition, Ruben is the founder of www.socialtofu.com, a Facebook analytics tracking platform that provides valuable insights into the performance of Facebook marketing campaigns.

Path Interactive

Path Interactive is a leading New York search engine marketing agency providing results targeted at campaigns for national, regional & local business brands. Path employs a unique approach to paid search management, organic site optimization, and social media marketing. Our team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and new media as well as experience in both local and national markets.



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