Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Path Interactive Teaching Search Marketing Courses at NYU

Leigh Evenson November 10, 2014 Category Agency News Press Room

This fall Path Interactive is teaching several Search Marketing courses at NYU’s School of Continuing and Professional Studies. The Search Marketing course is part of the Digital Media Marketing program in the Marketing and Public Relations Department.

nyu banner

“Search marketing is one of the most important marketing skills you can acquire. Develop and implement effective Search Engine Marketing and Search Engine Optimization tactics (including organic/PPC search, paid/sponsored listings, and contextual listing). Learn to optimize site content, develop a strategy, and integrate search into your overall marketing plan.”- NYU

Search Marketing Courses

Ruben Quinones is teaching an online/asynchronous course in Search Marketing that spans from November 3rd 2014- November 23rd 2014. This is a self-paced course for those who prefer distance learning. Ruben Quinones is the first professor ever to lead an asynchronous course in the NYU SCPS Digital Marketing program. To enroll click here.

Ruben Quinones and Michael Stearne are also teaching a Search Marketing course this fall which started on October 22nd 2014 and will continue through to December 17th 2014 at Washington Square. This class is held every Wednesday from 6:30pm-9:00pm, for a total of eight sessions. Enrollment for this course is currently closed.

Michael Coppola, CEO of Path Interactive, is leading another Search Marketing Course which will take place over the course of three days; Friday December 5th, Saturday December 6th, Sunday December 7th 2014. Each of the three sessions will start at 9:00am and end at 4:40pm in Washington Square.  To enroll click here.

About Ruben Quinones

Ruben QuinonesAs Director of New Media, Ruben leads the action and development of social media marketing and oversees strategic campaigns for major clients. Ruben has spoken at a plethora of conferences around the world. Various topics include Facebook Marketing, LinkedIn, Paid Media, Content Marketing as well as session on SEO (Search Engine Optimization). Not only has Ruben also participated in a wide selection of panel discussions, Ruben has also lead corporate training courses for employees. The training programs focus on business development and client interactions and communications while helping participants achieve a strong knowledge base on how to adequately use social platforms in their career.

About Michael Stearne

mike stearneMichael Stearne is VP of Technology & Development at Path Interactive. An expert in traffic analytics, application development and scalability, Michael has developed business processes and systems that contribute to the aggressive revenue growth of Path Interactive. Michael’s core responsibilities include managing the search platform architecture, client development and providing strategic insights and management to the Search Engine Optimization team. Michael has degrees in Computer Science and Sociology from Rutgers University.

About Michael Coppola

mike coppolaMichael Coppola is co-founder and serves as CEO of Path Interactive. Michael brings more than 15 years of traditional & online marketing experience with unparalleled insight, innovation and marketing expertise to the industry. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business.

About Path Interactive

Path interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing.  Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.

Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More

The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

Read More

The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

Read More