Marin Software certified agencies provide financial lift to brands through improved online ad management efficiencies
San Francisco, CA October 6, 2011 – Path Interactive today announced that it has been recognized as a Marin Software Certified Agency. Advertisers leveraging a Marin Software Certified Agency, such as Path Interactive, receive the benefits of improved campaign performance and financial return that Marin Software’s leading online ad management platform provides.
Path Interactive is a New York-based digital agency with strong competencies in paid search and social ad management. To improve the performance of their customers’ campaigns, Path Interactive implemented Marin Software, the industry’s leading integrated platform for managing search, display, and social marketing. Path Interactive underwent a rigorous training and certification process to join the Marin Software Certified Agency Program and ensure its customers benefit from the full campaign optimization capabilities of Marin Software.
“Marin Software has been a powerful tool for our business in helping to create efficiencies in our paid media management for both our client performance as well as our internal workflow,” said Path Interactive CEO Michael Coppola. “We have enjoyed our partnership with Marin and are honored to be selected as a Marin Software Certified Agency.”
“Our goal at Marin Software is to provide a platform that streamlines ad campaign optimization so the focus of marketers can be on the strategic growth of an ad program,” said Matt Lawson, Vice President of Marketing and Partnerships at Marin Software. “Brands working with Path Interactive, a Marin Software Certified Agency, gain assurance their campaigns benefit from the improved efficiencies and financial lift Marin Software enables.”
About Path Interactive:
Path Interactive is a dynamic search marketing company that brings online marketing to the next level. Founded in 2006, Path brings a unique approach to pay−per−click search management and organic website optimization. Our marketing team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and electronic media as well as experience in both local and national markets.
About Marin Software:
Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise for marketers spending less than $100,000 per month on biddable media. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries. For more information, please visit: http://www.marinsoftware.com.