Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Path Interactive Hiring Search Engine Specialist (SEM)

Sara Molnick February 5, 2013 Category Agency News

NYC Digital Marketing Agency Looking to Add to Their SEM Team

Path Interactive, Inc., a NYC-based search engine marketing agency, is seeking a Search Engine Marketing Specialist to join our growing team.


The position will have day-to-day responsibility for a number of SEM campaigns. You will work closely with an SEM Strategist on each of your assigned accounts, advising on strategy and implementing all changes & new initiatives. A key to success is the ability to work quickly without making mistakes.


  • Proficiency with Microsoft Word and Excel (advanced Excel skills are preferred)
  • Familiarity with the concepts of paid search advertising
  • Ability to work and think independently, very good with details, ability to take ownership of projects and make sure they are fully implemented
  • Proactive approach to problem solving
  • Minimum of one year full-time paid search management experience preferred
Responsibilities will include:

  • Translating objectives into SEM strategy
  • Keyword research – developing targeted lists of keywords that will trigger ads
  • Campaign architecture – organizing and structuring campaigns
  • Search engine ad copywriting
  • Bid research and management
  • Testing – Performing A/B & multivariate testing
  • Campaign optimization – analyzing and modifying campaigns for greater ROI

Path Interactive is an Equal Opportunity Employer.

About Path Interactive, Inc.:

Path Interactive is a highly dynamic search marketing company, bringing a unique approach to pay-per-click search management and SEO services. Our cutting-edge technology and advertising expertise provide our clients with maximum return on investment from both national and geographically-targeted search marketing programs. Our team includes a mix of media professionals committed to providing winning marketing programs for our clients. Path Interactive offers the right candidate a fast track for professional growth in online marketing. We are looking for someone who is eager, loves to learn and wants the opportunity to grow with an amazing company.

Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More

The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

Read More

The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

Read More