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Path Interactive Featured in Digital Media Buzz

Michael Coppola August 19, 2009 Category Agency News

Path Interactive’s Call Tracking solution for paid search advertising, CallPath was featured today in the product review section of Digital Media Buzz.

Call Tracking for Paid Search is in High Demand
CallPath is truly the missing link for many online marketers who are looking to get underneath the effective value that their online search spending impacts offline sales.  As the competitive landscape for Paid Search Advertising increases, clients and agencies will need further metrics to prove that their marketing dollars are being well spent.

Call Tracking for PPC Now A Necessity
When we first came out with our call tracking solution, clients viewd it as more of a novelty for top line reporting but now they truely understand that it’s call matching technology is more of a neccessaty for increasing performance in today’s highly competitive landscape.  The CallPath solution’s most important feature is the proprietary call matching  algorthim which matches keyword search clicks to phone calls for campaign optimization and bid management.

We look forward to continuing our development of our Call Tracking and paid search measurement solutions to meet and exceed our client and agency partner expectations.

Mike Coppola is founder & CEO of Path Interactive

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