Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

NYU Search Engine Optimization Class

Joe Rega June 21, 2010 Category Agency News

View latest NYC SEO course here

Path Interactive, a NYC search engine optimization firm, will have two of its own, Michael Stearne and Ruben Quinones, instructing an upcoming Search Engine Optimization (SEO) intensive for New York University’s School of Continuing and Professional Studies program on June 26th, 2010.  This course is part of NYU’s Digital Media Certificate program.

This hands-on course is designed for website developers, online marketers, content managers, and entrepreneurs who want to be more visible in search engine results. Attendees will learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement, and frequency; how to research algorithms and Meta tags; what to avoid in an online marketing campaign; and how to optimize campaign results and rankings for your website.

Courtesy of NYU SCPSMichael Stearne is currently VP of Interactive Media & Systems at Path Interactive. An expert in traffic analytics, application development and scalability, Michael has developed business processes and systems that contribute to the aggressive revenue growth of Path Interactive. Michael’s core responsibilities include managing the search platform architecture, client development and providing strategic insights and management to the Search Engine Optimization team.  Michael is an experienced developer and entrepreneur with numerous ventures across many verticals in Internet related technologies. Before joining Path Interactive, Michael managed Internet application development projects in industries ranging from real estate to high tech to television production. He has worked with small businesses as well as Fortune 100 companies.

Ruben Quinones joined Path Interactive in early 2007 and is currently Director of Sales and Social Media. In his strategic role, Ruben provides forward thinking leadership to the company’s social media marketing processes and manages the day to day social media operations of the firm. Ruben is also responsible for business development, consulting, and key project management for client Paid Search, Search Engine Optimization and Online marketing campaigns.

A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search engines, and was an advertising internet consultant for Verizon Information Services for national brands and small businesses.  Ruben is also a blogger, contributing blogger, prevalent speaker on Social Media topics.

For more information on NYU’s Digital Media Certificate program, go to http://www.scps.nyu.edu/areas-of-study/marketing/professional-certificates/digital-media-marketing.html



About Path Interactive

Path Interactive is a leading New York search engine marketing & full-service internet advertising firm providing results oriented ad campaigns for national, regional & local business clients. For more information on Path Interactive, go to www.pathinteractive.com

To learn about courses that are currently being taught this fall, be sure to check out this posting






Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More

The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

Read More

The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

Read More