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NYC SEO & Social Media Specialist Opportunity

Joe Rega June 19, 2012 Category Agency News

New York, June 19th, 2012: SEO & Social Media Specialist position

This position has been filled. Check out our NYC career opportunities for future postings.

Path Interactive, Inc., a New York City-based digital marketing agency, is looking for an online marketing professional who is eager, loves to learn and wants the opportunity to grow with an amazing company.  We are offering a full time opportunity for a career-minded individual to hone their digital marketing skills, with a specialization in SEO & Social Media.

If you’re passionate about the digital experience, creative, detail-oriented, analytical, and can think strategically, then the role of SEO & Social Media Specialist might be right for you.


  • Bachelors or advanced degree in marketing, advertising, communications or a related area
  • Understanding of basic marketing principles
  • Experience with search engines, internet usage, and basic online principles
  • Intimate with a range of web 2.0 and social media platforms, and related online marketing strategies
  • Strong project management and organization skills
  • Strong writing and oral communication skills
  • Proficiency with Microsoft Office Suite: Word, Excel, Powerpoint

Desired Experience:

  • Experience writing/editing for the web (blogging and other web-based content)
  • Experience creating and implementing SEO strategies and/or campaigns desired
  • Familiarity with content management systems (WordPress, Joomla)
  • Familiarity with web analytics tools (Google Analytics, WebTrends)
  • Basic knowledge of HTML

You’ll be working closely with a Strategist, in addition to working as part of a larger SEO/Social strategy team. You may also work independently on some projects.

You will be responsible for key components of online marketing projects including SEO, linkbuilding, community management, and blogging/content production.

Responsibilities include, but are not limited to:

  • Keyword research – developing targeted lists of search keywords that represent client’s SEO objectives
  • Search Optimization – carry out on-page keyphrase optimizations and update client websites for SEO
  • Community management – support client blogging efforts, SEO and social content strategy
  • Content production – writing client blogs and external articles with client-consistent voice, coordinating additional blogging efforts with content teams
  • Linkbuilding strategies – execute linkbuilding campaigns, and facilitate additional linking efforts with dedicated link building team
  • Search Optimization – carry out on-page keyphrase optimizations and update client websites for SEO
  • Project management – assist with reporting and analytics, client meetings
  • Excel & Powerpoint – assist in the development of client facing reports and proposals for online marketing.
  • Continuing education – keep abreast of industry developments and research and participate in the SEM/SEO/social community online
  • Working with account leads to translate client objectives into search and social marketing strategy


  • An opportunity to gain specialized knowledge in a fast-expanding field of marketing
  • Competitive pay, based on experience
  • Full medical benefits
  • 401 (K) plan with company match
  • Great work environment – we have fun!
  • Accessible and open-minded leadership

This full time, entry-level position is available at our Flatiron District office at 915 Broadway.

Think this role is right for you? Please apply by sending your resume to: [email protected]

About Path Interactive, Inc.:

Path Interactive is a leading search engine marketing & full-service Internet advertising firm providing results oriented ad campaigns for national, regional & local business clients. Path services include Paid Search Advertising, Search Engine Optimization, Social Media Marketing & Web Development.


Our team includes a mix of media professionals committed to providing winning marketing programs for our clients, and offers the right candidate a fast track for professional growth in online marketing. Path Interactive is an Equal Opportunity Employer. More information on our company at: www.pathinteractive.com

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