Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Now Hiring: Search Engine Marketing Specialist

Leigh Evenson March 20, 2014 Category Agency News

Path Interactive, Inc., a NYC-based search engine marketing agency, is looking for a Search Engine Marketing Specialist to join our growing team in our Flatiron district office.


•      Proficiency with Microsoft Word and Excel (advanced Excel skills are preferred)

•      Familiarity with the concepts of paid search advertising

•      Ability to work and think independently, very good with details, ability to take   ‘        ownership of projects and make sure they are fully implemented

•      Proactive approach to problem solving

•      Minimum of one year full-time paid search management experience preferred

The position will have day-to-day responsibility for a number of enterprise level e-commerce / lead gen SEM campaigns for high profile clients . You will work closely with an SEM Strategist on each of your assigned accounts, advising on strategy and implementing all changes & new initiatives. A key to success is the ability to work quickly without making mistakes.

Responsibilities will include:

•      Translating objectives into SEM strategy

•      Keyword research – developing targeted lists of keywords that will trigger ads

•      Campaign architecture – organizing and structuring campaigns

•      Search engine ad copy writing

•      Bid research and management

•      Testing – Performing A/B & multivariate testing

•      Campaign optimization – analyzing and modifying campaigns for greater ROI

About Path Interactive

Path Interactive is a leading search engine marketing & full-service Internet advertising firm providing results oriented ad campaigns for national, regional & local business clients.
Path services include Paid Search Advertising, Search Engine Optimization, Social Media Marketing & Web Development.

Please forward resume and accompanying cover letter to [email protected]


Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More

The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

Read More

The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

Read More