In this week’s Digital Week in Review: Instagram’s new private and group messaging feature, the most re-tweeted tweet of 2013 and an infographic on the best performing Facebook verticals.
CEO and Co-Founder of Instagram, Kevin Systrom, has just introduced Instagram Direct, where users can send photo and video messages directly to friends. A new inbox icon will appear in the top right corner which they can select to share content with friends. When a user sends a message, their profile picture will remain gray until the message is opened. If the recipient likes the content, a heart will appear alongside with their profile picture.
“Today, I’d like to introduce Instagram Direct — a simple way to send photos and videos to your friends. We’ve been using it internally, and we’re all very addicted to it. Send to a group of up to 15 people at once, this can be for small groups, classes, your college buddies, your girlfriend, your boyfriend, your husband, your wife. Real-time likes viewed in chat brings this feature alive.”- Kevin Systrom
To read more about Instagram Direct click here.
The Most Re-Tweeted Tweet of 2013
Twitter has release 2013’s Golden Tweets, which are the most retweeted tweets on Twitter through out the year.
The No. 1 most re-tweeted tweet was Lea Michele’s first public acknowledgement of boyfriend and fellow Glee star, Cory Montieth’s death. It was re-tweeted more than 408,000 times from 133 different countries.
In second place was a tweet from Paul Walker’s staff announcing the news of his passing which re-tweeted 400,367 times. The number 3 most retweeted tweet with 367,307 re-tweets was by Niall Horan, of boy group One Direction, which said; “Yesss ! I’m 20 ! Wohooo! No more teens!”
To see these tweets and rest of the full list click here.
Facebook Vertical Infographic
Technology provider Unified, has released an infographic which compares the performance of different Facebook verticals.
According to Unified:
- Fans are 26 percent cheaper to acquire.
- Mobile users are twice as likely to click on entertainment ads, while desktop users are 4.3 times more likely to do so.
- Mobile ads are 40 percent cheaper per click, while desktop ads are 3.5 times cheaper.