Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Digital Week in Review: Twitter, Youtube, Facebook & Retargeter

Sara Molnick December 7, 2012 Category Agency News

Check out this week’s Digital Week in Review for a brief look into new updates to the digital world.

digital week in review




Twitter Will Be Reducing Tweets to 117 Characters

Starting in February, Twitter will be reducing tweets containing URLS to 118 characters, and 117 characters for https. Read more about the change on Twitter’s Blog.

Ad Startup, Retargeter, Targets Ads Based On Email Address

How it works? As a business, upload your customer mailing list to the Retargeter Software. Retargeter finds your users on the web using the email list. People on the mailing list are then cookied by Retargeter automatically. Finally, those users are served display ads all over the web. Read more about Retargeter here.

Youtube Makes Watching Videos Easier

In a recent post, Youtube said that after subscribing to a channel on their site, you will be able to see other video channels based on your previous interests and subscriptions.

youtube updates

Facebook’s Design Team is Making its Way to NYC

Facebook announced that they are going to be launching a design team in NYC in an effort to get closer to advertisers. Read more about it here 

Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More

The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

Read More

The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

Read More