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Digital Week in Review:Promote Your Friend’s Facebook, Automated Twitter Followings and Kickstarter Goes Mobile

Leigh Evenson February 15, 2013 Category Agency News

digital week in reviewIn this Digital Week in Review: Support your Facebook friends by promoting their important posts, learn how and why someone gets that many Twitter followers and Kickstarter is now on your phone with its new mobile app.



Promote Your Friend’s Facebook Posts

Facebook has recently introduced a new feature that allows you to promote your posts so that they rank higher across news feeds. Promoting a post is going to cost you but is priced affordably at 7 dollars per promoted post. This is a feature that has been created for those with followers of 5000 or less who want their updates to reach more people. Allfacebook reported that the reasons this feature can be useful to those with smaller personal accounts are the following:

  • Charity donations
  • Bringing awareness to a cause
  • Publicizing events to increase attendance
  • Selling or renting an apartment or a car
  • Announcement a life event
  • Congratulatory messages
But this feature isn’t just all about you. You can also promotes your friend’s posts as well but it will still cost you 7 bucks. You can adjust the privacy settings to control which friends can see it.
facebook promote path interactive

Hootsuite’s Twitter: Following Over A 1,000,000 Users

hootsuite path interactive
Today some of the most popular Twitter accounts are following back almost everyone that follows them.  Many people believe in the strategy of getting people to follow you the old fashion way where you follow them and, to be courteous, they follow you back. Like many things, over time this process has become largely automated and was exploited.  Well know public figures and celebrities are using digital “bots” to gain followers which hardly seems necessary.  This occurs when a famous brand or individual’s name appears on a major social network and will organically gain many followers and then their automated bot will follow back the new followers they have acquired. While this may not happen all the time, some of the names with a larger amounts of followers seem to have possibly partaken in this.  Alltwitter published the list of the top ten accounts with the most followings, which begs the question, have they or haven’t they?
          1.HootSuite (@hootsuite, 1,116,247 following)
          2.Yoko Ono  (@yokoono, 941,362)
          3.Lonely Planet (@lonelyplanet, 710,439)
          4.Threadless (@threadless, 695,167)
          5. Barack Obama(@barackobama, 665,917)
          6. Whole Foods Market (@wholefoods, 551,630
          7. The Beatles(@thebeatles, 417,855)
          8. Britney Spears(@britneyspears, 411,252)
          9.Liverpool FC(@LFC, 409,093)
         10. UK Prime Minister(@Number10gov, 373,876)

Kickstarter Goes Mobile

kickstarter path interactive

Kickstarter has launched an iOS app so that users can conveniently browse through projects from their mobiles. The app will tap into your GPS and suggest products that are near your location. If you come across something you like you can choose to back that project right there from your smartphone. There is also a video component so users can watch videos on the project’s page you are viewing from your phone. On Kickstarter’s blog  they also discuss how the new app can be beneficial for the creators too:

“The app has a bunch of great stuff to help creators manage their projects. It notifies creators of pledges as they happen. It keeps creators up-to-date on their project’s progress and stats with the project dashboard. Most excitingly, creators can take pictures and videos with their iPhone camera and post them as project updates straight from the app, bringing backers even closer to the creative process.”



*Images credited to Greeksugar, Utrecht University and Not For Profit Facebook Guy


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