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Digital Week in Review: Why Facebook Questions is Good for Brands and Businesses

Emily Kostic March 28, 2011 Category Agency News

Why Facebook Questions is Good for Brands and Businesses; Mashable
The feature, which Facebook rolled out to all users March 24, functions as a “recommendation engine.” It also presents a major opportunity for businesses to conduct market research and crowdsource in a far more elegant way than was previously possible.
The Takeaway: While the importance of Facebook questions for advertisers is obvious, there are some cons to the process.  For example, the questions (and their answers) are not catalogued by search engines at this time. Public Q&A sites like Yahoo Answers and Quora will still remain important for public-facing customer support and inquiries.

Jack Dorsey Takes Control of Twitter as Product Lead, Executive Chairman; Silicon Valley Insider
Twitter’s cofounder and its first CEO, chairman Jack Dorsey, tweeted earlier that he is “thrilled to get back to work at @Twitter leading product as Executive Chairman.” He will also continue in his position as CEO of mobile startup “Square.”
The Takeaway: As much as we admire what he’s helped build at Square and Twitter, it is hard to imagine Dorsey will be able to hold down two high-pressure jobs at two fast-growing companies.

Bing Adds Social Networking Integration; Northwest Innovation
Search engine Bing added two new social features over the weekend, deepening links with social media sites Twiter and Facebook.
The Takeaway: Among the additions are the integration of Twitter data into Bing news, which now features the latest updates from Twitter pertaining to new topics, and ability to instantly share and like results from Bing entertainment searches on Facebook.

LinkedIn Reaches 100 Million User Mark; MarketNews
After nearly eight years of providing a social networking playground to business professionals, LinkedIn has now reached 100 million users worldwide.
The Takeaway: LinkedIn proves to be, yet again, a valued site within social media, yet it still doesn’t have the same marketing power of some of the larger heavy-hitters like Facebook and Twitter.

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