In this week’s Digital Week in Review: Twitter is opening an office in Hong Kong, Zynga beats expected third quarter earnings, and an infographic on negative social media and how it affects you brand as an employer.
Twitter Opening Office in Hong Kong
Twitter will be opening on an office in Hong Kong in early 2015 even though the social media network is still banned in China. The office will be headed by Peter Greenberger, Twitter’s Singapore based director of sales for emerging markets. The purpose is to increase advertising revenues in China. Twitter currently has offices in other parts of Asia such as Singapore, Seoul, Tokyo, and Sydney.
“Our upcoming Hong Kong office in the first quarter will enable us to pursue strategic opportunities in Greater China, such as China export advertising market, Hong Kong and Taiwan advertising markets, media partnerships, and our new Twitter Fabric integrated with MoPub for mobile developers.”- Twitter
Zynga Beats Expected Q3 Earnings
Zynga, better known as the maker of mobile games such as Farmville, has reported better than expected earnings in its third quarter. This increase in earnings can be attributed to new gaming releases such as Word’s With Friends.
The company reported $176.6 million in third quarter revenue, which was down 12.8% from this period last year but still ahead of Wall Street analysts’ consensus estimate.
The San Francisco-based company has had a slew of layoffs since July and has been revamping its management team and implementing measures to control costs after web offerings on Facebook sank last year.
Zynga’s shares were up 5% in after hours trading on the NASDAQ at the end of Thursday and remains and strong buy.
Negative Social Media and How It Affects Your Business Infographic
It is no secret that social media plays a large part in the image of a company. Positive social media is good, negative social media is worse. Risesmart has released an infographic detailing the effects that social media can have on your brand and your brand as an employer.
To see the full infographic, click here.
Image Credit: www.mediabistro.com