Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Digital Week in Review: Snapchat Apologizes, Home Birth on Facebook, and Twitter Release First Earnings Report

Leigh Evenson January 10, 2014 Category Agency News

In this week’s Digital Week in Review: Snapchat finally apologies for the hacking of almost 5 million user accounts, a woman posts photos of her home birth on Facebook, and Twitter release first report since going public.

Snapchat Apologizes For Hacking Fiasco….One Week Later

snapchat logoLast week 4.6 million Snapchat accounts were hacked from their database and leaked user’s personal information online such as names and phone numbers. By Wednesday morning (New Year’s Day) the site had been suspended. The interesting thing was that until now Snapchat seemed to not feel the need to make an apology.

Evan Spiegel, CEO of Snapchat, has been slammed for not issuing an apology immediately following the hacking of almost 5 million users. However, Thursday the company posted an apology in a blog post saying:

“We are sorry for any problems this issue may have caused you and we really appreciate your patience and support”-Team Snapchat

The post also mentioned the new update for the app that is supposed to provide more protection for users from future hacks. The update improves Find Friends functionality and allows users to opt out of linking their phone numbers with their usernames by changing it in their settings.

Don’t Post Your Home Birth on Facebook

A California woman while having an at home birth posted the pictures from her experience on Facebook. Facebook has temporarily suspended her account after decided that her home birth photos were in violation of its policies. Ruth Fowler used Instagram, Facebook and Twitter to live blog the home birth of her son. Fowler claims she posted the photos in an attempt to spread awareness about alternatives to giving birth at the hospital. Though Fowler did have to make a trip to the hospital post-birth to treat excess bleeding.

The photo below is what lead to her account being suspended after three users reported it at “pornographic”.

Facebook birth

To read more click here.

Twitter Releases First Report Since Going Public


On February 5th 2014 Twitter will issue its first report since the company went public last year. Twitter will also be answering questions submitted to them directly through Twitter. This will take place during a conference aired in a live webcast.

“Questions submitted via Twitter, directed to @TwitterIR, using the hashtag #TWTRearnings will be considered during the Q&A portion of the conference call in addition to questions submitted by conference call participants.” – Twitter


Twitters IPOs was originally offered at $26 but quickly shot to $44 at open. It is currently hovering around $63.


Most Recent

Ad Age Names Path Interactive as #3 Best Place to Work in 2016

By Sarah Fonseca Dryden, PathInteractive | December 2, 2016

Many thanks to all our team members for making Path Interactive Ad Age’s #3 Best Place to Work this year. […]

Read More

Content Marketing 101: How to Set Up Buyer Personas & Create a Content Map

By Emil Mequita, PathInteractive | November 21, 2016

The First Rule of Content Marketing: Know Where the Heck You’re Going The ‘Worldwide Web’ is living up to its global […]

Read More

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More