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Digital Week in Review: Google Tweaks Search to Promote High-Quality Sites

Emily Kostic February 28, 2011 Category Agency News

Google Tweaks Search to Promote “High-Quality” Sites; The Wall Street Journal
On Thursday, Google announced changes to its proprietary search equations that affect more than a tenth of its old results.
The Takeaway: The fight against “black hat” SEO is now more pronounced than ever. Remember original content is now more important than ever.

googleFacebook’s “Like” Button Evolves, Replaces Traditional Sharing; PC World
Facebook has made a subtle but important change to the functionality of its Like button that will transform the way you share on the site and on the Web as a whole.
The Takeaway: The updated Like button gives more eminence to third-party links, which should increase referral traffic and boost awareness–great news for marketers.

Bing Launches New “Price Predictors” Travel Feature In The Search Box; eBrand
Microsoft’s search engine Bing over the weekend rolled out a way to sift among billions of airfares much faster that it is now auto-suggesting flight prices directly from the Bing search box.
The Takeaway: This will be a good way to introduce Price Predictors and Bing Travel to more Bing users, and is certainly the quickest way available to check on the latest airfare prices.

Tumblr Introduces Curation Feature That Encourages Users to Tag Posts; Mashasble
According to the Tumblr staff blog, “The new Explore page organizes and filters posts by tag. This means that every tagged post has a chance to show up in front of an
audience of millions that might not otherwise see it. Think Tumblr Radar by topic.”
The Takeaway: Tracking posts by topic just got a whole lot easier. SEO your Tumblrs to the nines, now.

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