Find out how Path Interactive can deliver a customized approach to growing your business.
Please tell us about yourself and we'll contact you shortly.

Digital Week in Review: Facebook Broadens Relationship Status

Emily Kostic February 21, 2011 Category Agency News

Google Street View Entering Israel, Despite Security Concerns; Information Week
Some fear that terrorists could use information in the mapping service to carry out attacks, while others believe it could enhance the nation’s tourism industry.
The Takeaway: Do governments need to value their own privacy as much as individuals? Only time will tell if Google Street View will help or hurt this Middle East country.

facebook-relationship-statusFacebook redesigns its search results; Brafton
search engines are increasingly focusing on social enhancements – from Bing’s Facebook-powered results to new social search developments from Google. Now, it seems the leading social network is focusing on search capabilities. Facebook is categorizing query results.
The Takeaway: The new organization of results speaks to the growing types of content available on Facebook, and it indicates that users are looking to discover more Pages, information, brands, etc., on the site. The message for marketers is that social content matters.

Facebook broadens relationship status; The Globe and Mail
Facebook has added ‘civil unions’ and ‘domestic partnerships’ to its list of relationship status options.
The Takeaway: As GLADD (Gay & Lesbian Alliance Against Defamation) President Jarrett Barrios said on the organization’s blog, “By acknowledging the relationships of countless loving and committed same-sex couples in the U.S. and abroad, Facebook has set a new standard of inclusion for social media.”

Google News involvement could help firms with SEO, expert says; Hostway
Businesses looking to improve their search engine optimisation should try and get accepted into Google News to help with click through rates, according to an IT organisation.
The Takeaway: By including news on a website, businesses can get more click-through rates and therefore generate more traffic.

Most Recent

How to Build a Data-Driven Business Case for Content

By Paul VanHevel, PathInteractive | September 16, 2016

A Step-by-Step Guide to Quantifying the Value of Content In the sometimes-gray world of organic search marketing, conveying the value of your […]

Read More

The Science Behind Data-Driven Attribution, Google’s New Attribution Model

By Steven Sonnes, PathInteractive | August 5, 2016

When shopping online customers often touch multiple marketing channels before they convert. In marketing this is known as the consumer […]

Read More

The New Mad Men: Looking Back at Advertising’s Evolution Towards Digital Marketing

By Ann Paskor, PathInteractive | July 19, 2016

Everyone in the marketing world has heard of Mad Men. They were the cool guys in the 60’s who worked […]

Read More