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Digital Week In Review: CEO’s With Most Social Influence, A New Facebook Timeline and How to Get more Twitter Followers

Leigh Evenson March 1, 2013 Category Agency News

In this Digital Week in Review, find out which CEO’s have the most influence in the social media world, take a look at what your Facebook could soon look like, and learn what scientists believe will get you the most Twitter followers.

CEO’s With the Most Social Media Influence

What do Oprah Winfrey, Richard Branson and Rupert Murdoch all have in common? Yes, they are all billionaires but they are also the CEO’s with the most social influence as reported by Reuters and Klout 50.

Oprah Winfrey tops the charts with 15 million twitter followers, the CEO with the next largest number of followers in Richard Branson. Ironically Mark Zuckerberg didn’t even make it onto the list’s top 50 but many other social media SEO’s did make the cut.

Contrary to what you might think, only a few of the top ten CEO’s actually work in social media but farther down the list you will find the CEO’s of Buzzfeed, Twitter, Linkedin, Spotify, Tumblr and Mashable, to name a few.

Here are the top four rankers. Click here to see who else made the list.

top 4 ceo path interactive

Ready For A New Facebook Timeline?

If you haven’t gotten used to Facebook’s current layout yet, then you might just want to hang tight. Facebook is testing out an alternate layout which features status updates and shared content on the right side and a regenerated version of “About” section on the left. The boxes for “friends”, “photos”, “map” and “likes” will be hidden under a sub-menu beneath your cover photo.

The new layout is being tested in New Zealand, which is Facebook’s unofficial prototype testing ground. If it happens to be well received, then it will most likely be making its way over to you, sooner than you think.

Click here to see a screen grab of what your Facebook timeline could soon look like.


Twitter: Get More Followers

happy face path interactive

Looking to increase your number of Twitter followers? According to a study done by C.J. Hutton and a few colleagues at the Georgia Institute of Technology in Atlanta, it was found that peoples who used predominantly positive language, tweeted positive messages, wrote clearly and succinctly and who re-tweeted good content were more likely to have a higher number of followers in contrast to those who do not exercise those methods.

“When deciding whether or not to follow a virtual stranger, we found Twitter users seek out well-written over poorly written content. People rely on linguistic cues like spelling and vocabulary to compensate for the lack of traditional contextual cues available in face-to-face settings.” – C.J. Hutton

So ultimately, engaging with influencers, using hashtags and tweeting more/less has less of an impact of how many people will follow you but the most effective thing to do is to just maintain a positive attitude online.

Read more here.





*images credited to Flickr and ViralBlog

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