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Digital Week in Review: Twitter to Launch Promoted Accounts

Emily Kostic October 4, 2010 Category Agency News

Twitter to Launch Promoted Accounts; Mashable

Twitter announced that it plans to monetize on the desire to collect more followers with the announcement of its “Promoted Accounts” product.
The Takeaway: With the ability to attain new followers and additional visibility so easily, Twitter is becoming more like Facebook with its similar revenue strategies.

Happy 12th Birthday Google; Sitepoint
Google celebrated its 12th birthday last week. Although Google celebrate September 27 as their official birthday, the company was incorporated on September 4, the first technical specification appeared on September 20, and the first employee was hired on September 21, 1998.
The Takeaway: Whatever you think of the company, it’s difficult to imagine a web without Google. The company and profits have grown exponentially, which is incredible when the majority of Google’s output is given away for free.

LinkedIn Upgrades Company Profiles; Mashable
LinkedIn is adding several new options for companies and users that follow Company profiles, including how the company has grown on LinkedIn over time as well as the representative profiles of employees at the company, composition of the company’s employee base, including statistics about the employees’ job functions, educational degree, years of experience and university attended.
The Takeaway: The new statistics provided by LinkedIn will also be invaluable for tracking how a company is evolving over time with regards to its employee base, profile views, etc.

Facebook Movie Makes All the Geek Moves; Wired
Director David Fincher’s new film, which follows the story of Mark Zuckerberg and the humble beginnings of Facebook, portrays geek culture, geek habits and geek speak in a spot-on way.
The Takeaway: Even if a small percentage of their 500 million users see the film, it is bound to be a hit.

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