Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
How we Signed Up 10,000 Users Before We Even Launched; Silicon Valley Insider
Blueleaf is a new personal financial planning platform that had 10,000 users to its name prior to launch.
The Takeaway: Mixing exclusivity and social media is the way to go.
Shoutworthy Lets You Endorse a Friend in 140 Characters; TechCrunch
Reputation management is brought to a new level when endorsements can be shortened to 140 and publicized to your own page.
The Takeaway: Say good-bye to writing those long LinkedIn endorsements.
Facebook Q&A Service ‘Questions’ Begins Rolling Out, Could Be Massive; TechCrunch
Once Facebook build ups a massive amount of data, Questions could turn into an alternative to Google for many search queries.
The Takeaway: Start familiarizing yourself with Facebook Questions because you’ll soon be strategizing for it.
It’s Time for Web Publishers To Start Thinking About Bing SEO; Silicon Valley Insider
Microsoft announced on its advertiser blog that it has begun to test the delivery of its organic results to Yahoo’s search results. Bing also announced that they have started to syndicate its paid PPC listings to Yahoo search as well.
The Takeaway: With Bing getting larger, customizing organic SEO plans can’t be ignored.
Old Spice Touts Effectiveness of Video Campaign At Generating Brand Awareness; RICG
Old Spice estimates that it accounted for 75% of consumer conversation in its category, while Old Spice Bodywash sales were up 27%t in the last three months and 107 % during the month of July, following the success of their YouTube campaign.
The Takeaway: A viral video campaign can, in fact, yield results.