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Our Blog

What's new at Path - the latest in digital from our blog


Microsoft adCenter Tools Slowly Catching Up With Google

adCenter’s new Ad Preview Tool is nice to have, but we wish it would do more.

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Not Seeing Your Ads On Bing? You’re Not Alone.

Bing tracks its users’ behavior. If it notices that a particular user tends to not click on ads, it reduces the number of ads shown to that user. Also, if a particular user conducts numerous searches on the same or similar keywords without clicking on a particular company’s ad, Bing will stop showing that company’s ad for those keywords.

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