As much as it pains me to see anything critical written about The Purple One, Geoff Livingston is absolutely right to use Prince as an example of reputation management backfiring in this excerpt from his book Welcome to the Fifth Estate posted on Jay Baer’s Convince and Convert blog. The internet poses unique challenges when it comes to reputation management. Fortunately, having social media monitoring and online reputation management programs in place before issues occur can keep a minor problem from escalating into a full-scale crisis.
As we’ve seen time and time again, when a problem is avoided or “hushed up,” the blemish becomes more pronounced. But when the setback is embraced, reputation damage can be ameliorated and in some cases, even reversed.
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