New York, July 27, 2011: Sponsored by the Brooklyn Chamber of Commerce Small Business Seminar Committee, this Technology Essentials seminar will offer small business owners the chance to learn about new media, marketing, and technology trends and how to apply practical strategy and techniques to increase revenue and productivity.Ruben Quinones, Director of New Media for New York City digital marketing agency Path Interactive, will be presenting “Demystifying Search Engine Optimization (SEO).” This session aims to simplify the SEO process so that small business owners, marketing managers, SEO enthusiasts, individual webmasters and bloggers alike can find success with clear-cut search marketing techniques.
Quinones will outline how to create solid SEO foundations with SEO-friendly web design and development; conduct effective keyword research; generate high-impact on-page optimization strategies; and boost search visibility with off-page activities such as link development, social linking, article marketing, and more.
The hands-on Technology Essentials seminar will feature more than 20 expert speakers and the chance to test techniques and technologies in computer laboratories. Topics covered will include social media, data protection, mobile/tablet applications, cloud computing, email marketing, online marketing, and more.
The seminar will also feature local marketing experts from Google to provide insights into marketing to local customers. Look forward to prizes, giveaways, and nifty goodie-bags!
The Technology Essentials seminar will take place Friday, July 29 from 9am-2pm on the Berkeley College Campus in Brooklyn. To register, please visit the event page
About Ruben Quinones
As the New Media Director for Path Interactive, Ruben provides forward thinking leadership for the company’s social media marketing processes and provides tailored social media strategy solutions for his clients. Outside of the office, Quinones teaches Social Media at New York University’s School of Continuing Education, and has been a speaker at numerous events including Web 2.0 Expo and Search Engine Strategies. Quinones blogs about all things social media on his personal website rubenquinones.com, and looks forward to video chats with Con Edison.
About Path Interactive
Path Interactive is a leading New York digital marketing firm providing results-oriented search and social marketing strategies for national, regional & local business clients. Path brings a unique approach to pay−per−click search management and organic website optimization, as well as specializing in social media integration. Our marketing team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and electronic media as well as experience in both local and national markets. For more information on Path Interactive, visit www.pathinteractive.com or follow @PathInteractive.
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