Show Me The Links – Link Building Strategies From The Pro's – SMX East 2010

Link building is one of the hardest aspects when it comes to optimizing a website and it is extremely crucial in a campaigns success.

Professionals Chris Bennet, President of 97th floor, Arnie Kuenn, Verticle Measures, LLC, Debra Mastaler, President, Alliance-Link, Roger Montti, Founder of MartiniBuster.com and Gil Reich, VP of Product Management. shared their tips and stories of how to obtain hard-to-get links.

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Roger Montti, Founder, MartiniBuster.com

Arnie Kuenn gave some excellent strategies on targeted link building:

  • Target Searching – target sites that link to relevant resources
  • Backlink Trolling – checking competitors back links and narrowing down the list to .gov’s and .edu’s.
  • Association Membership – join relevant niche associations which you might be able to obtain a link from
  • Paid Links – paid links in general are risky and when obtaining the link other sites that are also linked should be taken into consideration.

Arnie Kuenn, President, Verticle Measures, LLC – Targeted Links

  • Broken Link Solicitation – Find a site you would like to obtain a link from and do a broken link checker. If the site has any broken links reach out to the webmaster and get them to link to you.
  • Free Links – building a relationship with other blogs and sites

Chris Bennet, President of 97th Floor – Info Graphics and Virals

Chris Bennet gives great tips in infographics and viral techniques:

  • Chris states that what makes a good graphic is one with a lot of data, aesthetically pleasing and contains complex ideas.
  • Digg has a recent redesign which makes posting commercials more friendly, however – digg  traffic gives you 1/4 of what the old digg use to give you

Gil Riech, VP of Product Management, Answers.com

Gil gives tips on how you can get visibility on answers.

  • Make your message “this guy rocks”
  • Write on sites that want good content and deliver an audience
  • Find a niche in the community you’re aiming to target

Debra Mastaler, President, Alliance – Link

Debra Mastaler gives some excellent strategies on link building

  • Debra states it’s what you do with link building but more about where you do it.
  • Common elements that businesses should aim to be placed are news, video, wikipedia, local, brand, images
  • Video tutorials and how to content does very well in terms of ranking in search engines