Targeting social media outlets is a great stand alone marketing strategy but, many times it is used in conjunction with search engine optimization.
Continue reading
Monthly Archives: August 2010
Digital Week in Review: Introducing Weighted Sort
Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Hearst Opening ‘Think Tank’ for Apps; MocoNews
The magazine publisher focuses more efforts on app rollout through the end of the year, by opening a “App Lab” at its NY headquarters.
The Takeaway: Traditional publishers are reinventing their roles in the digital landscape. Continue reading
How to Market Yourself via Facebook Status Updates
Does it matter what you say on your updates?
Path TV Episode 14, Watch this video as my guest Larry Sharpe discusses his successes writing effective and memorable status updates.
Subscribe Via YouTube, Itunes, or Facebook Continue reading
Yahoo's Organic Search Results Are Now Powered From Microsoft's Search Engine Bing
Yahoo has announced its search results are now powered from Bing’s organic search results.
Digital Week in Review: Facebook Places API Released
Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Re-Virb: Social Network Relaunches, Hopes to Become ‘Tumblr For Entire Websites’; TechCrunch
Re-Virb is planning to take the simple features and high quality design of Tumblr to blogging platforms and apply them to the creation of ‘entire websites’.
The Takeaway: The seamless integration of social media on Re-Virb make WordPress and Tumblr seem advanced. Continue reading
Don't Give Out Your Business Card!
A little off subject from our online marketing topics, but very much related to how we promote ourselves online. It is very common that the first thing you do when you meet someone in a business setting, is to give out your business card, in some cases, before there is even a conversation. I have been the beneficiary of many business cards, most I have not asked for. With my own cards, I have changed my approach. I find myself holding back on giving my business card out, an approach I have metaphorically adopted online. Watch this video as Larry Sharpe from the Neo-Sage discusses this approach when you have a stack of your own cards ready to go.
Subscribe Via YouTube or Itunes Continue reading
New York Agency Path Interactive to Present at Web 2.0 Expo
How Businesses Can Build an Effective Facebook Page
New York, August 19th, 2010: Highly targeted traffic is the key to success for any business looking to build a brand, acquire leads, or bring in sales. Facebook is proving to be an undeniable source for such targeted traffic. However, the conversion of this traffic to leads, brand building or direct sales depends on the effectiveness of the Fan pages created for such businesses.
Ruben Quinones, Director of Sales and Social Media at New York-based agency Path Interactive and an adjunct instructor at New York University, is going to share little known tips, tricks and strategies at the Web 2.0 Expo this fall. Continue reading
Google Docs & It's New Collaborative Features- How This Can Be Helpful For Your Business
Google has evolved into much more than a search engine competing with many companies other than search.
Continue reading
Digital Week in Review: Twitter Releasing ‘You Both Follow’ Feature
Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.
Gap Offers 25% Discount for Foursquare; Mashable
Only valid for one day, Gap cut 25% from the prices of all the clothes in its retail stores for customers who checked in on Foursquare.
The Takeaway:Another good retail example of Foursquare adoption. Smaller retailers, should be on top of the curve. Continue reading
Old Spice Social Media Campaign
Did It Work?
If you’re in marketing, then you already have heard about the new benchmark for social media, the Old Spice campaign. A two day marathon of personal video responses to comments across the web, which featured celebrities like Ashton Kutcher, Alyssa Milano, George Sephanopoulos and more. The personal video responses came from their current wildly popular television commercial personality, Isaiah Mustafah, the Old Spice guy. There were close to 200 video responses, about 6 million video views, and over 20,000 comments, which by the way, does not include the nearly 20 million views across video sharing sites for the original commercials online. But can other brands expect this type success? Well, the copycats are coming out of the woods already, à la Comcast, with no results to speak of. We discuss why we think the Old Spice campaign succeeded. 
Subscribe Via YouTube or Itunes Continue reading
