NYU Search Engine Optimization Class

Path Interactive, a NYC search engine optimization firm, will have two of its own, Michael Stearne and Ruben Quinones, instructing an upcoming Search Engine Optimization (SEO) intensive for New York University’s School of Continuing and Professional Studies program on June 26th, 2010.  This course is part of NYU’s Digital Media Certificate program.

This hands-on course is designed for website developers, online marketers, content managers, and entrepreneurs who want to be more visible in search engine results. Attendees will learn about the relationship between search engine optimization (SEO) and search engine marketing (SEM); keyword selection, placement, and frequency; how to research algorithms and Meta tags; what to avoid in an online marketing campaign; and how to optimize campaign results and rankings for your website. Continue reading