With a check in each second and counting, check-ins at various locations, and most interesting a sense of virtual achievement by winning badges for everything you do. I am talking about foursquare. Now, talking about foursquare is really incomplete if we don’t discuss the different kinds of badges that are awarded to users based on their activity levels, achievements, etc. Most of the badges are obviously proffered by foursquare, but rumor has it that very soon users will be able to create their own badges (this can only lead to chaos – 50 plus badges and counting?). Here’s a short take on different badges and what they mean to you: Continue reading
Monthly Archives: April 2010
Pay For Search? I'm #1 Organically!
“Why should we pay for brand leads? We already rank in position 1 organically for our brand terms.”
It might be from your CMO or your contact that online shoe store you just signed, but whether you do in-house or agency paid search advertising, you’ve undoubtedly had this asked before (perhaps several times).
A couple of answers. Continue reading
Hello Google Places, Goodbye Local Business Center!
April 20th, 2010, Google announced that the local business center is becoming Google Places. Google states that this will allow users to find more informative places where to go. The new Google Places will include non-merchant places such as museums, schools and even parks.
Tips for SEO: Six Dinner Party Mistakes To Avoid
Sometimes a high-ranking site is as simple as not making the same mistakes as your competitors. Here are some great tips for SEO marketing your website.
1. Showing Up Late
Being tardy to the party is never in fashion, and now, if your website is late to the game, you’ll be penalized. According to the Google Webmaster kit, page load times affect search rankings. It’s all about having the optimal experience for your sites user, and watching a spinning dial is not the best use of anyone’s time. Analytics will give you average page load time data, and Google recommends a few programs, like YSlow, that have tips for improving site performance.
Google and Duplicate Content
Google penalization can occur for many reasons, such as purchased links, bad search engine optimization tactics and others – but one topic that seems to confuse many, is what does Google consider to be duplicate content? What really is duplicate content? Are there tools that I can use to check if the content I have on my website has been duplicated?
Web Users Go Crazy Over Tiger Woods – How Golf Companies Can Reap The Benefits From SEO
With all the personal turmoil Tiger Woods is facing, web searchers have become increasingly interested in the online content about renowned golfer. With the Golf Masters Tournament going on, searchers have switched their focus from Woods personal issues to his golf career according to media researcher Neilsen.
Facebook SEO: Ensure Your Facebook Business Page is Found by Search Engines
According to a piece on Mercury news in March, Facebook recently surpassed than Google in the amount of traffic– on a weekly basis in the U.S. That immediately makes me think of how businesses can use this to their advantage? Can a small business benefit from it? Is it possible to tap into the this huge stream of traffic coming off of Facebook?
If you have a business of your own, it would make sense for you to optimize your facebook page – just like you optimize optimize your websites, blogs and landing pages. But how do you do it? Is it even possible?
Here are a few things to consider:
4 Ways You Can Save Time in Excel
Smart PPC campaign managers know Excel is a powerful tool that can make managing their accounts easier, faster and more efficient. But are you making the most of it?
Facebook Advertising – Who Should, and Who Shouldn't
By now, most advertisers are familiar with the basics of paid search advertising: you choose a list of keywords that you want to trigger your ad, select the maximum you’re willing to spend per click, and then instruct the search engines to match you up with people searching for your terms. Since searchers are looking for a specific service or answer at the time of the search, paid search is great for transactional advertising such as generating sales or leads. If you are offering exactly what the searcher is looking for, he or she is likely to convert.
More People Now Visit Facebook Than Google
Search engine advertising has been a dominant force in the world of online advertising for years now. However, with Facebook taking up an ever-greater share of people’s time online, it is inevitable that Facebook will also account for an increasing share of online advertising. That said, Facebook advertising isn’t useful for every business. Here is some information to help you decide whether your company should give it a try.
